Chapter 2 - Marketing Functions (Pretest)

Which of the following statements is true about marketing functions:

Which marketing function helps marketers answer the question “What are we going to produce or sell?”

Which of the following marketing functions helps businesses answer the question “Where will the products be offered?”  

The interrelated activities involved in getting products from producers to consumers are known as marketing

An employee helps customers make selections of new items that appeal to them. Which function of marketing is exhibited?

Which marketing function helps businesspeople forecast how much will be sold in a given period?

Your job is to inform consumers about new services being offered; you are involved in what marketing function?

What marketing function helps marketers decide to whom to sell?

The MF which involves determining the dollar amounts it will cost customers to buy certain goods and services is called