Marketing Concepts

Breaking down the market based on the region where a customer lives

Segmentation includes grouping people with similar attitudes, interests, and opinions

Which part of the marketing plan includes a SWOT analysis and a PEST analysis?

The process of classifying people who form a given market into an even smaller group

Part of the marketing plan that is written last

Which is an example of a Weakness according to SWOT

The part of the marketing plan that highlights the critical points of the plan

The portion of a market controlled by a particular company or product

Which portion of PEST is concerned with population growth rates?

Which one is not an example of a service business?

Demographic factors are an example of which part of a PEST analysis?

Evaluation of political, economic, social, and technological factors that can impact a business

Of the 4 P's which is involved in determining when, where, and how products get to customers?

Amount of money requested or exchanged for a product

A formal, written document that directs a company's activities in order to reach a specific market

Which two parts of the SWOT analysis are based on external factors?

Which are considered internal factors of SWOT?

The internal analysis centers on the 3 C's

Which one is an example of a threat according to SWOT

Specific group of customers at which a company aims its products and services

The 4 P's include all of the following except which one?

What does SWOT stand for?

Which is an example of a strength according to SWOT

The 3 C's for an internal analysis include all except which one?

Part of the marketing plan that includes how the plan will be put into action

Segmentation based on customers buying habits