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IMC Presentation Flashcards | StudBud

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Adaptation is one of the concepts in GIMC

Identifying the financial value of the customer is one of the steps in IMC

IMC Presentation

10 terms·StudBud Administration·11 plays

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Questions 10

Answers

1
Identifying the financial value of the customer is one of the steps in IMC
False
True
2
Adaptation is one of the concepts in GIMC
True
False
3
Chat tools is one of the tools in IMC
False
True
4
The Walmart example was used in
Japan & Mexico
China & Japan
UAE & Tokyo
USA & Japan
5
What is Integrated marketing communication??
Process for creating, communicating, delivering, and exchanging offerings
The trade of goods, services, technology, capital and/or knowledge.
A process of passing information and understanding from one person to other
Technique that integrates and coordinates with the communication channels
6
Importance of integrated marketing in business development
Achieve its objectives
Reduce confusion and hence will lead to customer satisfaction
Provides better results
A&B
7
What are the benefits of IMC
Createcompetitive advantage
Improved Results
All of the above
Improved Brand Image
8
What are the barriers
Export licenses.Import quotas.Subsidies
distance and language; tariff barriers, or taxes on imported goods
Dissatisfaction or Disinterest With One's Job. Inability to cooperate
•Resistance to change.•Restrictive creativity.Timescale conflicts
9
The campaigns that were shown were about M&MS and Mcdonalds
True
False
10
What are the approaches to IMC
Commodity, Institutional, Functional, Decisions making
Biological, psychodynamic, behavioral, cognitive
Ethnocentric, Polycentric, Regiocentric, Geocentric.
External, Internal, Horizontal, Vertical