MKW1120 Week 03 Marketing Core Concepts

___ refers being preoccupied with company's own products & losing sight of important consumer needs

When backed by buying power, wants become ________.

A(n) ________ is the set of actual and potential buyers of a product or service.

Which is the final step in creating value for customers for the 5-steps marketing model?

________ is the act of obtaining a desired object from someone by offering something in return.

Marketing is a managerial process where individuals & organisations obtain what they need & want through _____

How do you submit assignment for assessment 1?

When marketers set low expectations for a market offering, they run the risk of ________.