Entrepreneurship: Unit 3 Review Part II

Simple games of chance used in promotions are called__________.

The most effective types of online advertising include ________.

3 ways forecasting after business is running are: surveys, operational analysis, and_________.

Businesses use_________to urge potential customers to buy from them instead of competitors.

Three basic budgets for sales activities: sales, administrative sales costs, and_______budgets

companies train their sales force to access customer databases through the use of ____________.

acts as intermediary between business and the media to communicate a message to target market.

A________________is a fee for services rendered based on a percentage of an amount sold.

_________is influencing potential customers to buy before contact is actually made.

_____________is a systematic approach to developing new sales leads or customers.

Any changes made to your promotion strategy should become a part of your new___________.

A___________is a performance goal assigned to a salesperson for a specific period.

A____________is an account of sales activities.

____________involves determining the goals of sales effort.

planning technique that analyzes a company's internal and external factors is called a________.

A series of related promotional activities with a similar theme is called a/an_________

Sales are classified into two groups: order getting and______________.

To ensure that money is coming in as soon as your business is open, you need a__________

A written record of a sales transaction is called a/an__________.

A giveaway such as a pen is called a_______________.

Selling by direct communication with the prospect is known as_______________.

A/An_____________is a brief newsworthy story sent to the media.

____________is/are the most adaptable of all promotional elements.

The standard used to compare costs for your promotional activities is called the__________

_________is an arrangement in which advertising costs are divided between two or more partners.

currency & coins supplied for the cash register at the start of each day is called____________.

A concern that a customer has for not making a purchase is called a a/an________.

A/An____________is a conscious, logical reason to make a purchase.

_________is the paid nonpersonal presentation of ideas, goods, or services.