BBI Final Exam Review #1

Question 1

There are 4 Ps of marketing. PACKAGING, QUALITY and DESIGN fall into category of:

Accepted Answer

Product

Question 2

The FINANCIAL STATEMENT that represents a company's net worth on a given day is the:

Accepted Answer

Balance Sheet

Question 3

Cintas donates a truck to carry the snowmobile to Yahk BC for the red paper clip trade is ex of

Accepted Answer

Publicity

Question 4

In marketing, DEMOGRAPHICS is the study of obvious human characteristics such as:

Accepted Answer

All of the above

Question 5

A SOLE PROPRIETORSHIP is a business that is

Accepted Answer

owned by one person

Question 6

Which of the following is NOT part of the PRODUCTION PROCESS as discussed in class?

Accepted Answer

Natural Resources

Question 7

Which of the following is a DISADVANTAGE of International Business?

Accepted Answer

Human rights issues

Question 8

There are 4 Ps of marketing. SAMPLES, COUPONS, and SPECIAL EVENTS fall into the category of:

Accepted Answer

Promotion

Question 9

Which of the following is NOT a FACTOR OF PRODUCTION as discussed in class?

Accepted Answer

Grading

Question 10

The TOTAL AMOUNT OF INCOME from all sources is called

Accepted Answer

Gross Income

Question 11

Which of the following is the best explanation of a cooperative business model?

Accepted Answer

A business owned by people who work for it or served by it

Question 12

If a business fails and the owner has to pay ALL DEBTS (incl personal) he/she has experienced

Accepted Answer

unlimited liability

Question 13

MONEY is considered to be an example of one of the following factors of production:

Accepted Answer

capital resource

Question 14

If DEMAND for a good is LOW while the SUPPLY of that good is HIGH, prices will tend to:

Accepted Answer

Drop

Question 15

Which of the following is considered a LIABILITY on a Balance Sheet?

Accepted Answer

Bank Loan

Question 16

Coke and Pepsi are an example of this type of competition:

Accepted Answer

Direct

Question 17

There are 4 Ps of marketing. E-COMMERCE, RETAIL or BIG BOX STORES belong to the category of:

Accepted Answer

Place

Question 18

The percentage of the market that a company or brand has in its industry is:

Accepted Answer

Market Share

Question 19

The media category that measures NUMBER OF TIMES an audience will see the ad is called:

Accepted Answer

Frequency

Question 20

To calculate a person or business's net worth, you

Accepted Answer

SUBTRACT all liabilities from assets

Questions 20