IGCSE Business Studies Key Terms 13

incentives used to encourage short-term inc reases in sales or repeat purchases

shops and other outlets that sell goods and services to the final consumer

paid-for communication with consumers which uses printed and visual media.

information about product communicated to consumers to create awareness & attract interest

promotion that's not paid-for communication but uses incentives to encourage consumers to buy

the use of the internet and other technologies used by businesses to market and sell products

the amount of money available by a business for  marketing activities during a period of time

communication with consumers aimed at getting them to buy a firm's product not competitor's

payment by a business to have its name or products associated with a particular event

these are the intermediates in the channels of distribution e.g. wholesalers and retailers

also known as mailshots, printed materials sent directly to the addresses of customers

the product is sold by the producre directly to the final consumer

marketing activities to communicate with consumers & potential customers

sales staff communicate directly with the consumer to sell and form a long-term relationships

a business that buys products in bulk from producers and then sells them to the retailers

how a product gets from the producer to the final consumer