When performing an analysis of management expertise, manufacturing, & execution of the 4 Ps

assess internal strengths and weaknesses

when competition for customers became more intense during the sales era, businesses began to

undertake aggressive sales tactics to push their products

How does marketing MOST benefit consumers?

by responding to needs in an effort to satisfy those needs

customer relationship management

Which is the BEST example of ownership utility?

a store sells a swimsuit to a customer

When US soldiers came home from WW2, they influenced the marketing of products by . . .

getting married, starting families, and spending money

the final step in the marketing process is . . .

maintaining good customer relationships

One of the main functions of marketing is to . . .

establish relationships with customers to earn loyalty

Marketing has evolved over which general eras?

production, sales, mkt, societal mkt, customer relationship

The era when companies believed that a good product would sell itself ran from the . . .

industrial revolution until the 1920's

in the age of identity theft, customers feel marketers are violating their privacy when they __

resell info collected in mkt surveys without permission

form utility refers to ____

a product is made from raw materials that pleases a customer

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Management Chapter 12

26 termsStudBud Administration251 plays

c12 test review

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Questions 26

Answers

1
the process of surveying the marketing environment to assess external strengths and weaknesses
promoting
business planning
distributing
environmental scanning
2
Which of the following is characteristic of a business-to-business market?
complex buying decisions
geographically dispersed buyers
many customers who purchase in small quantities
weak customer relationships
3
The most visible part of the mkt mix, which can be very expensive
target market selection
market research
promotion
market plan development
4
When performing an analysis of management expertise, manufacturing, & execution of the 4 Ps
assess internal strengths and weaknesses
assess secondary data
assess external environment
assess profit and losses
5
when we interview for a job, we are marketing ourselves.
true
false
6
When needs are satisfied, ____ is created.
market segmentation
utility
promotion
demographics
7
During the marketing era, demand for goods expanded more quickly than production.
false
true
8
the middle players in a distribution channel are sometimes called
consumers
clerks
assembly line workers
wholesalers
9
when competition for customers became more intense during the sales era, businesses began to
focus on quality control measures to make better products
use mkt concepts from an earlier era
take advantage of opportunities to market on the internet
undertake aggressive sales tactics to push their products
10
How does marketing MOST benefit consumers?
by increasing the flow of investment capital to companies
by minimizing the retail price of desirable products
by responding to needs in an effort to satisfy those needs
by helping to sell more products
11
CRM stands for . . .
consumer reaction marketing
customer relationship management
consumer relations manager
communications, retailing, marketing
12
Which is the BEST example of ownership utility?
a manufacturer buys raw materials to create products
a collectible item decreases in value over time
sports store stocks ski equipment at the beginning of winter
a store sells a swimsuit to a customer
13
when did businesses switch focus to place emphasis on pleasing customers after the sale?
societal marketing era
marketing era
customer relationship era
sales era
14
When US soldiers came home from WW2, they influenced the marketing of products by . . .
being easily convinced to purchase new products on the mkt
refusing to purchase any products made in the US
getting married, starting families, and spending money
helping create a sellers market
15
the final step in the marketing process is . . .
product placement
target marketing
maintaining good customer relationships
market research
16
customer loyalty prog focuses on learning about customers and creating one-on-one interactions
false
true
17
Hard sell tactic were characteristic of the sales era.
true
false
18
In a seller's market . . .
there is a limited demand for good quality products
supply exceeds demand
customers have the final choice on product specifications
demand exceeds supply
19
Snowblower sold in areas where there is a longer cold season is an example of . . .
external business advantages
demographic segmentation
geographic segmentation
psychographic segmentation
20
the first step in the marketing process is to . . .
conduct market research
identify a market need
maintain good customer relationships
establish brand recognition
21
One of the main functions of marketing is to . . .
ensure that manufacturing capacity is aligned with demand
establish relationships with customers to earn loyalty
contribute to the accuracy of a business's strategic plans
develop the business's mission and vision
22
___ shifts, like age, gender, ethnicity, marital status can signal opportunities for businesses
economic
political
demographic
utility
23
Marketing has evolved over which general eras?
production, sales, mkt, societal mkt, customer relationship
innovation, production,sales, mkt concept, satisfaction
production, promotion, sales, marketing
innovation, production, sales, customer relationship
24
The era when companies believed that a good product would sell itself ran from the . . .
late 1990s to the present
1920s to 1950s
industrial revolution until the 1920's
1950 to 1980
25
in the age of identity theft, customers feel marketers are violating their privacy when they __
ask for a price that is considered unfair
use high-pressure selling techniques
resell info collected in mkt surveys without permission
direct marketing at children
26
form utility refers to ____
the means of ordering products
the interesting features of a particular brand's product
stocking and displaying products
a product is made from raw materials that pleases a customer

Management Chapter 12 Flashcards | StudBud