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Stukent Chapter 4-10 Review Flashcards | StudBud
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Stukent Chapter 4-10 Review
Stukent Chapter 4-10 Review
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social media review of chapter 4-10 in Stukent
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
You don’t need to take demographics into account to understand your target audience.
true
false
2
What are the five different types of Instagram ads?
Giveaway, Story, Gif, Photo, Video
Photo, Video, Carousel, Story, Slideshow
Photo, Carousel, Meme, Slideshow, Giveaway
Meme, Video, Gif, Infographic, Story
3
What is a custom audience?
an audience you create based on your specifications
anyone that “likes” your business page
an audience that Facebook creates for you
an audience without demographics
4
This is the simplest, most common form of communication on the Facebook platform.
status updates
Facebook Live
Facebook Stories
videos
5
What does the acronym UGC stand for?
use good content
users get creative
user-generated content
upload great comments
6
Which most closely presents the number of Twitter users?
50 million
80 million
300 million
100 million
7
The acronym CPM stands for “cost per million.”
false
true
8
The relevance score is calculated based on
current events
anticipated positive and negative feedback
previously posted content
number of subscribers
9
What does the acronym CTA stand for?
Content Testing Awareness
Clear Target Audience
Call To Action
Create To Accept
10
The practice of delivering different content or ads to consumers based on location.
Demographics
Geo targeting
Geo Segmentation
Platform Target
11
How much does organic content cost?
each platform has a different price
10 percent of a campaign budget
it doesn't cost any money
$9.99 for each platform
12
Posts with at least 1 hashtag get __% more engagement than those with no hashtags.
26.2
6.2
12.6
16
13
Which of the following is NOT an example of paid social media advertising?
a sponsored Instagram photo from a popular clothing company
a promoted Facebook post from a business you follow
a blog post targeted at millennials
a Twitter trend promoted for a national event
14
Content created for Snapchat should be _____, prepared, and presentable.
proper
patronizing
pretty
planned
15
The number of users on Facebook for every age group continues to grow.
true
false
16
You’ll want your video ad on YouTube to be between _____.
60-70 seconds
none of these
10-15 seconds
15-60 seconds
17
YouTube is the second most-visited website in the world.
false
true
18
This is the process of gathering and analyzing data and behavior from social media websites.
social media analytics
social media mining
social media metrics
social media auditing
19
Which of the following is NOT a Snapchat ad campaign objective?
grow awareness
drive video views
connect with influencers
re-engage app viewers
20
Promoted Tweets are _____ when a business is paying for their placement.
hidden
labeled
delayed
disguised
21
Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.
false
true
22
All YouTube advertisements are in video form.
true
false
23
Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.
false
true
24
What are the three ad types available on Snapchat?
Snap Ads, filters, lenses
stories, snaps, stickers
lenses, SnapMap, stories
stories, filters, Bitmoji
25
Fostering engagement is key to increasing your growth on Instagram.
true
false
26
Twitter is seen as a great platform for reputation management.
true
false
27
Your activity on Twitter can influence the type of promoted content you see.
true
false
28
A business should switch up its Snapchat ads weekly for optimal performance.
true
false
29
What are the ranking factors of a successful YouTube channel?
number of subscribers and user interaction
watch time, video length, # of subscribers, user interaction
none of these
watch time and video length
30
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
tracking audience demographics is difficult
Twitter doesn’t allow advertisers online
most Twitter accounts are located outside the U.S.
most Twitter accounts are located in the U.S.
