SEM II Sections 1 & 2

Question 1

Sport/Event organizations need to build positive relationships with the media because they have

Accepted Answer

the means to spread news to the masses.

Question 2

Newsletters, providing extra benefits, and asking opinions are ways that event organizers

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service their sponsors.

Question 3

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

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at official ticket outlets.

Question 4

Which of the following is an activity that agents perform on behalf of their athletes?

Accepted Answer

Various contract negotiations

Question 5

One reason it is important to sell the venue is because the venue is part of the

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product

Question 6

If preparing a sponsorship agreement, it's important to include information about the sponsors'

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marketing rights

Question 7

Which of the following is an example of a governing body in the sport industry:

Accepted Answer

International Olympic Committee

Question 8

The main characteristic of a full-service advertising agency is that it

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does not limit its services to promotion.

Question 9

Which law makes restraining free trade and competition illegal?

Accepted Answer

The Sherman Antitrust Act

Question 10

One reason why many businesses contract with advertising agencies is to obtain

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copywriting services.

Question 11

Which of the following is the first step in a sponsorship presentation:

Accepted Answer

Create interest in your organization or event.

Question 12

The greatest challenge for U.S. companies when selling movies in foreign countries:

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Uncertainty about government policies

Question 13

What do amateur sport organizations often solicit in order to be able to operate?

Accepted Answer

Grant money

Question 14

Professional sport franchises' marks are considered service marks because of

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the entertainment value of sporting events.

Question 15

A benefit to a sports team of coordinating outreach projects with local community organizations

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Generates public support for a team

Question 16

When should sport/event organizers consider hiring a promotional agency?

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If a large event is scheduled in many cities over time

Question 17

What should businesses try to achieve when manipulating data for information analysis?

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Accurate interpretation

Question 18

A guideline to follow when preparing promotional budgets is to keep them flexible because they

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are forecasts

Question 19

Businesses collect marketing information from other sources to find out what is happening in

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external environment.

Question 20

The first step that a business should take when collecting marketing information is to

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define research objectives.

Questions 20