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Important Concepts of Marketing Research Flashcards | StudBud
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Important Concepts of Marketing Research
Important Concepts of Marketing Research
7 terms
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StudBud Administration
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14 plays
Unit 2
Flashcards
7 cards
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Practice quiz
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Questions
7
Answers
1
What is Secondary Research?
answers specific questions through details
desk research
second research done
involves the summary of existing research
2
What is primary Research?
new research, helps to answer specific issues or questions.
first research done
new research
most used information
3
Did the animal pictures help?
Yes
No
4
What is Quantitative Data?
can be measured and written down
involves no numbers
data of population and a property evaluation
can't actually be measured
5
What is Exploratory Research?
research for a problem which hasn't been studied clearly
gets data from the internet
research conducted and funded by a market research firm
has been studied and adds information to make it more clear
6
What is Qualitative Data?
information that can be measured and written down
data that is not qualitative
information that can't actually be measured
information about qualities
7
What is Syndicated Research?
research conducted and funded by a market research firm
helps get the information get less specific
research conducted for a problem
