Adv & Promo Unit 1 Review Part 2

Question 1

Marketing can be seen through two different viewpoints: as a business philosophy and an applied set of techniques.

Accepted Answer

True

Question 2

The ways in which something is developing or changing is called

Accepted Answer

trends

Question 3

A consumer wanting something and being able to pay for it is an example of

Accepted Answer

demand

Question 4

Subsistence economy is not based on money and where bartering is common

Accepted Answer

True

Question 5

Marketing companies are companies that allow the concepts of marketing to be the driving force behind all the decisions

Accepted Answer

True

Question 6

To address a problem that a customer plans on solving by means of the purchase of a good or service.

Accepted Answer

Customer needs

Question 7

For whom the good or service is ultimately intended.

Accepted Answer

target market

Question 8

Exchanging a good or service for money

Accepted Answer

sales

Question 9

This includes promoting, selling, and distribution of a product or service.

Accepted Answer

marketing

Question 10

A large part of marketing includes ways of determining what people really want.

Accepted Answer

True

Question 11

Refers to how much of the product or service is available to the customers.

Accepted Answer

supply

Question 12

Marketing environment refers to factors that affect a firm's ability to maintain successful relationships

Accepted Answer

True

Question 13

An example of matching and converting--finding a new market in which to see a product, such as online or internationally

Accepted Answer

True

Question 14

The railway transportation system and steam engine marks the first phase of travel.

Accepted Answer

False

Question 15

The terms sales and marketing can be used interchangeably.

Accepted Answer

False

Questions 15