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Marketing 101 Flashcards | StudBud
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Marketing 101
Marketing 101
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Study guide for quiz on concepts from marketing 101
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which is not a durable good
computers
cell phone
television
oil
2
Businesses that embrace the marketing concept think of the customers point of view 1st
True
False
3
All are examples of promotion except
Planning
Personal selling
Advertising
Publicity
4
What could happen if we did not have marketing?
Lack of entertainment since most mediums rely on ads
businesses would not be profitable
All the above
damaged economy and standard of living
5
Maketing is the action of promoting and selling products or services including market research and advertising
True
False
6
Marketing takes place
Only with paid advertising
Anywhere there are cusotmers
Online
In stores
7
Which is not a basic element of the marketing concept
Customer orientation
Company commitment
Competitive advantage
Company goals
8
Which is not a P in the 4Ps of Marketing
Promotion
Product
Price
Publicity
9
Placement referes to Putting products where they need to be
False
True
10
can goods are examples of a durable goods
False
True
