MA 1 Year Summary

Which one does not belong to STP Process?

Which does not occur in real life?

"Service products cannot be tasted, felt or smelt while goods can be." Which difference of services and goods is this?

Purchase decision is the 3rd step of consumer buying process.

"The place they buy the products or receive the messages from." defines the answer of .... question.

Place of marketing mix means the location of the hotel.

.... comes from a desire for integration and belongingness in the social environment or for social recognition.

"1 product for all" is .... type of marketing:

Cartel is illegal.

product is what the customer gets in return of their money.

.... are the statistics that describe the observable characteristic of individuals.

Internal information is already present in the consumer’s memory.

At which stage the customer feels either a sense of satisfaction or, a disappointment about the purchase?

“The ..... set” is the set of brands or products with a probability of being purchased by the consumer

Behavioural segmentation divides the market into groups according to geographical boundaries.

Which is not a part of marketing mix?

how many steps are there in consumer buying process?

micro marketing can be done by very small or very luxurious brands.

Services cannot be stored to be sold the next day

Sponsorship is about the ........ of the marketing mix

Which of the below is not a part of MICRO environment of tourism companies?

The government may wish to regulate monopolies in order to:

cultural environment contains basic values, perceptions, preferences and behaviors