When will the Analytics tracking code send an event hit to Google Analytics?

Every time a user performs an action with event tracking implemented

In Google Analytics, what is a 'dimension'?

An attribute of a data set that can be organised for better analysis

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in different browsers on the same device

What is the order of the customer journey?

Awareness > Interest > Consideration > Evaluation > Purchase

What is true about marketing automation?

It uses what a prospect does on your website to decide the next best action, It tracks a visitor's behaviour and responds based on a set of preset rules, A big industry with large companies/providers like Marketo and Eloqua

Where should the Analytics Tracking Code be placed in the HTML of a webpage for data collection?

Just after the opening tag of your webpage

Which of the following would be a valid segment to consider using to analyse traffic pattern in your data?

Traffic by device category, Traffic by time of day, Traffic by geography, Traffic by marketing channel

You define a Destination URL goal by

editing the view Goals & specifying the request URL of the conversion page

Why can Google Ads clicks sometimes differ from Analytics sessions in your reports?

Some visitors may have JavaScript disabled, Some visitors may be blocking cookies, Clicks and sessions are different metrics

What does a high 'hard bounce' rate in your email analytics mean?

Your marketing list is not up-to-date so it has many invalid email address

In Google Analytics, what is a 'secondary dimension'?

An additional dimension you can add to a report for more specific analysis

What has the greatest influence on a paid digital marketing campaign's performance?

What the competition is spending on media

Which reporting or data collection feature(s) do you get to access by activating Advertising Features?

Interest Categories, Demographic reporting, Remarketing

If a webpage visitor clears the Analytics cookie from their browser, what will occur?

GA will set a new unique ID the next time a browser loads a tracked page, GA will set a new cookie the next time a browser loads a tracked page, GA won't be able to associate user behaviour data with past data collected

You define a Destination Goal by:

Specifying the conversion page in view settings within Google Analytics

When does the tracking code send a page view hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code

Which report shows the percentage of traffic that has visited your site before?

Audience > Behaviour > New vs Returning report

Which of the following would prevent Destination Goal conversions from being recorded?

There was a mispelling in the URL of the goal destination, No URL destination goals have been define, The tracking code is missing from the conversion page, The match type in the goal definition is incorrect

Which Goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session

What is the purpose of the URL Builder?

To generate a URL with tracking parameters

analyse (a string or text) into logical syntactic components., resolve a sentence into component parts & describe their syntactic roles

Which of the following are possible uses of views within a single Google Analytics account?

To look more closely at traffic to a specific part of a site (e.g. a page), To look more closely at traffic to a specific subdomain, To limit a user's access to a subset of data

What advertiser would buy display ads using the 'viewable cost-per-thousand-impression' (vCPM) measurement?

New e-commerce store looking to get more awareness among its target segment

When a new view is created, it will show the historical data from the first view you created for the property.

FALSE ✖ Views will report data from the day they are created

What is the ideal way to determine 'media mix' for an awareness campaign?

Analyze attribution data to determine the best way to allocate the budget

What is a 'metric' in Google Analytics?

The numbers in a data set often paired with dimensions

Which of the following are tracked by Site Speed reports?

Button click response time, Page load time for a sample of page views on your site, How quickly a browser parses through a page, available for user interaction, How quickly images load

Which of the following is a benefit of using segments in your data analysis?

Isolate and analyze specific conversion paths using conversion segments, Analyze users and/or their sessions by single or multi-session conditions, Compare behavior metrics for groups of users (Converters vs non-converters)

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Google Analytics IQ Exam (GAIQ)

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The Analytics Individual Qualification is a demonstration of proficiency in Analytics that is available to any individual who has passed the Analytics IQ exam.

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Questions 80

Answers

1
When will the Analytics tracking code send an event hit to Google Analytics?
Every time a user performs an action with pageview tracking implemented
Every gime a user adds an event to their calendar
Every time a user makes a reservation
Every time a user performs an action with event tracking implemented
2
To use Analytics to track user behaviour on your website, what must you add to each page of your site?
A permissions button
Google Analytics account number only
Google Analytics tracking code
PHP tracking code
3
In Google Analytics, what is a 'dimension'?
A report that offers information about your audience
A comparison of data between two date ranges
An attribute of a data set that can be organised for better analysis
The total amount of revenue a business has made in a given date range
4
Which channel is not included in the default Channels report?
Organic Search
Direct
Display
Device
5
What report indicates the last page users viewed before leaving your website?
Pages report
Landing Pages report
All Pages report
Exit Pages report
6
What is the AVERAGE ORDER VALUE for a campaign that generated 5,000 clicks, $50,000 in revenue, at 5% conversion rate?
50
200
100
150
7
What report identified browsers that may have had problem with a website?
New vs Returning report
Source/Medium report
Active Users report
Browser & OS report
8
When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
9
What is the order of the customer journey?
Awareness > Consideration > Interest > Evaluation > Purchase
Awareness > Evaluation > Interest > Consideration > Purchase
Awareness > Interest > Consideration > Evaluation > Purchase
Interest > Awareness > Consideration > Evaluation > Purchase
10
Which dimension is not included in the Google Ads reporting section of Google Analytics?
Destination URL
Invalid click
Keyword
Bid adjustment
11
If a user watches a video with event tracking 3 times in a single session, Analytics will count how many Unique Events?
3
1
0
2
12
Which of the following is not a required parameter in the URL builder?
Campaign Content
Campaign Source
Campaign Medium
Campaign Name
13
Which of the Behaviour reports could you use to find new keyword ideas for search advertising campaigns?
All Pages
Site Search
Exit Pages
Landing Pages
14
What is true about marketing automation?
It uses what a prospect does on your website to decide the next best action
It tracks a visitor's behaviour and responds based on a set of preset rules
A big industry with large companies/providers like Marketo and Eloqua
Marketing automation only works when your customers signs into your website
15
Where should the Analytics Tracking Code be placed in the HTML of a webpage for data collection?
Just after the 
opening body tag of your web page
Just after the opening <head> tag of your webpage
Just after the 
closing body tag 
of your web page
Just before the 
closing </head> 
tag of your web 
page
16
When you create a Goal in Google Analytics, you must set up a funnel visualization
True
False
17
What feature must be enabled to use Multi-Channel Funnels?
Custom dimenssions
Goals or E-commerce
Advertising features
In-page Analytics
18
Which of the following would be a valid segment to consider using to analyse traffic pattern in your data?
Traffic by device category
Traffic by time of day
Traffic by geography
Traffic by marketing channel
19
For each user who comes to your site, Google Analytics automatically captures which Traffic Source dimensions?
Campaign & Medium
Source & Medium
Campaign & Ad Content
Source, Medium, Campaign & Ad Content
20
You define a Destination URL goal by
Adding the e-commerce code to the goal page
editing the view Goals & specifying the request URL of the conversion page
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
21
Why can Google Ads clicks sometimes differ from Analytics sessions in your reports?
None of these
Some visitors may have JavaScript disabled
Some visitors may be blocking cookies
Clicks and sessions are different metrics
22
What does a high 'hard bounce' rate in your email analytics mean?
Your customers don't look at their emails very often
Your email content is not laid out well, so customers are not clicking
Your marketing list is not up-to-date so it has many invalid email address
Your email subject lines aren't interesting so customers aren't opening the
23
In Google Analytics, what is a 'secondary dimension'?
An additional dimension you can add to a report for more specific analysis
An additional widget you can add to a dashboard for more specific analysis
A visualisation that allows you to understand the impact of data
An additional metric you can add to a report for more specific analysis
24
What has the greatest influence on a paid digital marketing campaign's performance?
What the competition is spending on media
Google Analytics
Industry benchmarks
Which ad server you are using
25
Setting up goals allow you to see .....
a list of transactions
bounce rate
conversion rates
e-commerce revenue
26
Which reporting or data collection feature(s) do you get to access by activating Advertising Features?
Interest Categories
Demographic reporting
Remarketing
Geo
27
Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs
False
True
28
If a webpage visitor clears the Analytics cookie from their browser, what will occur?
GA will set a new unique ID the next time a browser loads a tracked page
GA will set a new cookie the next time a browser loads a tracked page
GA won't be able to associate user behaviour data with past data collected
None of these
29
You define a Destination Goal by:
Specifying the conversion page in view settings within Google Analytics
Adding the conversion ID to the the tracking code on the goal page
Adding the e-commerce code to the goal page
Dragging the goal page onto a Standard Report
30
When does the tracking code send a page view hit to Google Analytics?
Every time a user adds an item to a shopping cart
Every time a user loads a webpage with embedded tracking code
Every time a user searches on your website
Every time a user clicks a video
31
What type of Custom Report shows a static sortable table with rows of data?
Pivot Table
Explorer
Flat Table
Map Overlay
32
What cannot be collected by the default Analytics tracking code?
Page visits
User's favourite website
Device & operating system
Browser language setting
33
Which report shows the percentage of traffic that has visited your site before?
Acquisition > All Traffic > Referrals report
Audience > Behaviour > Frequency and Recency report
Audience > Interests > Affinity Categories report
Audience > Behaviour > New vs Returning report
34
A user signs up for your newsletter 3 times in 3 separate sessions, how many Destination Goal conversions will GA count?
0
3
1
2
35
What is not considered a Source by Google Analytics by default?
A .com website (e.g. yahoo.com)
(direct)
Google
E-mail
36
Which of the following would you use to exclude rows with fewer than 10 visits?
secondary dimension
pivot table
primary dimension
table filter
37
Which of the following would prevent Destination Goal conversions from being recorded?
There was a mispelling in the URL of the goal destination
No URL destination goals have been define
The tracking code is missing from the conversion page
The match type in the goal definition is incorrect
38
Which Goals are available in Google Analytics?
Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session
Pageview, Event, Transaction, Social
39
What is the purpose of the URL Builder?
To optimize landing page
Using the URL builder is required in order to track Google Ads visits
To generate a URL with tracking parameters
To generate URL tracking parameters appended to an organic search result
40
What are the 3 different campaign tags that Google Analytics requires for accurate campaign tracking?
Medium, Source & Content
Source, Content & Term
Medium, Source & Campaign
Campaign, Content & Term
41
Define 'parse'
analyse (a string or text) into logical syntactic components.
a distinct stage in a series of events or process of change or development
introduce something into (or withdraw something from) use in gradual stages
resolve a sentence into component parts & describe their syntactic roles
42
Which of the following are default Medium in Google Analytics?
E-mail
Organic
CPC
Referral
43
Which of the following are possible uses of views within a single Google Analytics account?
To look more closely at traffic to a specific part of a site (e.g. a page)
To look more closely at traffic to a specific subdomain
To track domains that belong to another account
To limit a user's access to a subset of data
44
What advertiser would buy display ads using the 'viewable cost-per-thousand-impression' (vCPM) measurement?
A travel company advertising a special 1-day offer for a holiday package
An online grocer trying to maximize conversions
A B-to-B company looking to get more qualified leads
New e-commerce store looking to get more awareness among its target segment
45
When a new view is created, it will show the historical data from the first view you created for the property.
TRUE ✅ Any new ciew will include all historical website data
FALSE ✖ Views will report data from the day they are created
46
What is the ideal way to determine 'media mix' for an awareness campaign?
Use more digital media than traditional media
Analyze attribution data to determine the best way to allocate the budget
Use more traditional media than offline media
It is not possible to determine a media mix before launching a campaign
47
What is a 'metric' in Google Analytics?
The numbers in a data set often paired with dimensions
A segment of data separated out in a report for comparison
A dimension that can help you analyse site performance
The dates in your date range
48
Which of the following are tracked by Site Speed reports?
Button click response time
Page load time for a sample of page views on your site
How quickly a browser parses through a page, available for user interaction
How quickly images load
49
Which of the following is a benefit of using segments in your data analysis?
Permanently modify the data in your view (e.g. excluding bot traffic)
Isolate and analyze specific conversion paths using conversion segments
Analyze users and/or their sessions by single or multi-session conditions
Compare behavior metrics for groups of users (Converters vs non-converters)
50
What set of rules determines how sales & conversions get credited based on touch-points in the conversion path?
Multi-Channel funnels
Attribution modeling
Conversion tracking
Channel groupings
51
For auto-tagging, what parameter does Google Ads include in the destination URL? (Google Click Identifier)
urlid=
utm=
adid=
gclid=
52
If a user views a page of a website, completes an Event, then leaves, this session will be counted as a bounce.
FALSE ✖ There was more than 1 interaction hit in the session
TRUE ✅ A session is considered a bounce if a user views 1 page then leaves
53
To use User ID feature to associate engagement data from multiple devices and diff sessions with unique IDs, you must...
be able to generate your own unique IDs
use Google Tag 
Manager for 
your Analytics 
tracking
All of these are true
create a new 
Analytics account 
for User ID 
reporting
54
What does the 'Users' metric measure?
Users that had at least one session on your site in the given date range
The total number of visits to your website
Users who have signed up to an email newsletter on your website
Users that landed on the homepage of your website
55
When linking a Google Ads account to Google Analytics, what is NOT possible?
Import Analytics Goals and transactions into Google Ads as conversions
Create remarketing lists in Analytics to use in Google Ads campaigns
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click & cost data next to site engagement data in Analytics
56
To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?
The Google Search Center
The Google Merchant Center
The Google Analytics Center
The Google help Center
57
What criteria could NOT be used to create a Remarketing audience?
Users who viewed your homepage
Users who viewed a search result page on your website
Users who returned an item they purchased
Users who viewed product detail pages
58
Which reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
Device Category
None of these dimensions
Language
Browser
59
To find your Analytics tracking code, which sequence of steps should you follow?
Reporting tab > Audience reports > Tracking Code
Audience reports > Settings > Tracking Code
Admin tab > Tracking Code > Tracking Info
Admin tab > Tracking Info > Tracking Code
60
What is the first step of analytics planning?
Implement Google Analysis
Create your own implementation plan
Document your technical infrastructure
Define your overall measurement plan and business objectives
61
What report indicates where users start or exit the conversion funnel?
Goal Flow report
Treemaps report
User Timings report
Cohort Analysis report
62
In Google Analytics, what is "remarketing"?
When Google Analytics can't distinguish new users due to deleted cookies
Showing targeted ads to bring users back and encourage a conversion
When a user buys an available product from a competitor
When users visit your website for the first time and complete a conversion
63
If you wanted to see which pages on your site get the most traffic and highest engagement, which report should you view?
All Pages report
Frequency and recency report
Active Users report
Engagement report
64
Sharing a Custom Report will share the report configuration and data
False
True
65
You need to immediately find out whether people are viewing the content just added today. Which would be most useful?
Intelligence Alert
Real-Time
Secondary Dimensions
Annotations
66
Which of the following metrics would most strongly suggest a poorly performing landing page?
Session Duration > 5 minutes
Bounce Rate < 90%
% New Visits > 90%
Bounce Rate > 90%
67
When configuring a goal, why is it useful to assign a goal value?
To attribute monetary value to non-ecommerce conversions
To determine the popularity of each of your pages
To calculate ecommerce metrics
To determine the conversion rate
68
Google Analytics Goals let you specify:
which users are likely to convert
which users spend the most time on your homepage
which interactions should be used to calculate conversions
which page or screen is the first of a user's visit
69
Which kinds of hits does Google Analytics track?
Event tracking hit
E-commerce tracling hit
Page-tracking hit
All of these
70
Which reports require the activation of Advertising Features?
Geo reports
Real-time reports
Demographics and Interests reports
Cohort Analysis reports
71
Which would most quickly allow you to determine if the Google Analytics code snippet is working on a specific website?
Analytics 
Intelligence
Secondary 
dimensions
Annotations
Real-Time
72
What is used to create Smart Goals?
Machine-learning algorithms
Custom Reports
Analytics Goals
Remarketing audience
73
Which of the following are measures of traffic volume?
Bounce Rate
Margin
Page Views
Time on Site
74
What metric helps measure performance against your business objective - to maximize the number of sales through website?
Page Value
Pages per visit
E-commerce Conversion Rate
Bounce Rate
75
Which of the following shows a visual representation of user interactions on a website?
Landing Pages report
Behavious Flow report
Content Drilldown report
Treemaps report
76
What campaign parameter is available by default in Google Analytics?
utm_adgroup
utm_campaign
utm_content
utm_source
77
What should you do if your management says to go live today but your goal/revenue conversions are not yet configured?
Use historical revenue to estimate conversion rates
Make up a conversion rate
Insist on configuring goal/revenue conversions before going live
Use industry benchmarks
78
Your email marketing campaigns have an average 10% open rate but you want it to be higher. What would help improve it?
Conducting A/B testing of email subject lines
Improving you landing page
Check the email database to ensure emails are only sent to opt-in customers
Test different 'From:' names for your company in the future
79
Which report indicate how traffic arrived at a website?
Behaviour
Geo
Demographics
All traffic
80
What analysis tool would you use to analyse the behaviour of new customers vs returning customers on your website?
Segmentation
Real-Time reporting
Multi-Channel funnels
View filters

Google Analytics IQ Exam (GAIQ) Flashcards | StudBud