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CCM 8 - lesson 8 Strategy Flashcards | StudBud

Explore/CCM 8 - lesson 8 Strategy

CCM 8 - lesson 8 Strategy

8 terms·StudBud Administration·56 plays

#corporate communication management

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Questions 8

Answers

1
What is a strategy?
The process of an organisation aims to fulfill its mission
A plan for attacking ones opponent
A lot of blabla which management deems important
The most important plan of an organisation
2
Look at the communication crossing of Van Ruler. What belongs in the four quadrants?
Informing, persuading, dialoguing, formative
Denotation, make known, Connotation, influence
Twoway communication, Denotation, Connotation, influence
Denotation, make known, Connotation, influence
3
Where does the negotiator belong?
Persuading
Informing
Formative
Dialoguing
4
Where does the mediator belong?
Dialoguing
Formative
Persuading
Informing
5
In the IST & SOLL formula, IST stands for:
The gap between current and desired identity or image
The equation between current and desired identity or image
Desired identity and desired image
Current identity and current image
6
In what quadrant does the 'Towncrier' belong?
Dialoguing
Informing
Formative
Persuading
7
In Grunig & Hunt, which quadrant listens to the target group and strives for understanding?
Two-way a-symmetrical communication
press agentry
two-way symmetrical communication
public information
8
What are fixed parts of a communication plan?
Target Group, Objectives, Reputation quotiënt, Communication
CentralQuestion, target group, strategy, communication means
Implementation, message, image, corporate identity
Research, target groups, events, evaluation