Key features of a transnational strategy are....

pressure for a)Local Response:HIGH b)Global Integration:HIGH

The force for global integration is stronger when....?

Standardisation is important to operate efficiently

Key features of a multi-domestic strategy are....

pressure for a)Local Response:HIGH b)Global Integration: LOW

Key features of an international strategy are....

pressure for a)Local Response:LOW b)Global Integration: LOW

The force for local responsiveness is greater when....?

Local competitors have an advantage based on local knowledge

Market development occurs when....

existing products are sold to new markets

Key features of a global strategy are....

pressure for a)Local Response:LOW b)Global Integration: HIGH

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4.3.1 International Marketing

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International Marketing Section 4.3.1

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Questions 12

Answers

1
Which of the following Ansoff strategies is most suitable for global marketing?
Differentiation
Market Penetration
Market Development
Product Development
2
Which approach to global markets is the need for a different marketing mix in each nation?
International / Polycentric
Mixed / Geocentric
Non-region / Echtocentric
Domestic / Ethnocentric
3
Key features of a transnational strategy are....
pressure for a)Local Response:HIGH b)Global Integration: LOW
pressure for a)Local Response:LOW b)Global Integration: HIGH
pressure for a)Local Response:LOW b)Global Integration: LOW
pressure for a)Local Response:HIGH b)Global Integration:HIGH
4
The force for global integration is stronger when....?
Customers expect adaptions to suit their needs
Local needs outweigh those of the global brand
Standardisation is important to operate efficiently
Economies of scale are less important
5
Which approach to global markets recognizes differences but aims to build a global brand?
Mixed / Geocentric
International / Polycentric
Domestic / Ethnocentric
Wide / Eccentric
6
Key features of a multi-domestic strategy are....
pressure for a)Local Response:HIGH b)Global Integration:HIGH
pressure for a)Local Response:HIGH b)Global Integration: LOW
pressure for a)Local Response:LOW b)Global Integration: HIGH
pressure for a)Local Response:LOW b)Global Integration: LOW
7
Key features of an international strategy are....
pressure for a)Local Response:LOW b)Global Integration: HIGH
pressure for a)Local Response:HIGH b)Global Integration:HIGH
pressure for a)Local Response:HIGH b)Global Integration: LOW
pressure for a)Local Response:LOW b)Global Integration: LOW
8
The force for local responsiveness is greater when....?
Following a market development strategy
Local competitors have an advantage based on local knowledge
There is limited local competition
Economies of scale are vital to success
9
Market development occurs when....
new products are sold to existing markets
new products are sold to new markets
existing products are sold to new markets
existing products are sold to existing markets
10
Which approach to global markets assumes that what works locally also works globally?
Exocentric (Regional)
Ethnocentric (Domestic)
Geocentric (Mixed)
Polycentric (International)
11
What describes a product sold globally, but altered to meet the needs/wants of a local market
Localisation
Globalisation
Glocalisation
Standardisation
12
Key features of a global strategy are....
pressure for a)Local Response:HIGH b)Global Integration: LOW
pressure for a)Local Response:LOW b)Global Integration: HIGH
pressure for a)Local Response:HIGH b)Global Integration:HIGH
pressure for a)Local Response:LOW b)Global Integration: LOW

4.3.1 International Marketing Flashcards | StudBud