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SEM 2 1.06-1.10 Test Review
SEM 2 1.06-1.10 Test Review
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1.06-1.10 Test Review
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1
NHL,NFL,&CFL are becoming more interested in investing in recreational sports for youths to
Appeal to low-income individuals
Encourage sedentary lifestyles
Comply with local regulations
Attract more fans
2
One of main portions of a mkt report describes the research methods and which other component
Technical terms
Industry review standards
Data collection procedures
Consulting expenses
3
Researchers review level of affiliation between 2 variables. Evaluating which data components
Predicability
Affirmation
Sensitivity
Correlation
4
Copies of questionnaires, and other tech documents often included in which part of a mkt report
Summary
Introduction
Appendix
Analysis
5
Which must coincide when using descriptive statistics for normal distributed data
Range, dispersion, and confidence interval
Standard deviation, percentiles, & pictoral representations
Mean, median, and mode
Ordinal, nominal, and binomial
6
Part of mkt research report would be mentioned briefly in an oral presentation
Pertinent data
Research findings
Research methods
Relevant information
7
What do researchers often use to summarize and interpret vast amounts of numeric information
Independent variables
Hypothetical samples
Research questionnaires
Descriptive statistics
8
What type of data should be included in a report to mgt. identifying changing consumer trends
Info relevant to mkt decisions that management must make
Info that applies only to people currently in target mkt
All info collected so management can decide importance
Info that applies only to company's current target market
9
A business that randomly surveys 200 customers to learn opinions of new product is collecting
Scientific
Technical
Confidential
Primary
10
Businesses often collect marketing information from customers in order to learn how to do which
Sell best in certain locations
Meet specific design standards
Earn the highest profit
Qualify for vendor discounts
11
Main portion of a mkt report that explains research findings should include which component
Data-collection procedures
Summaries and recommendations
Technical appendixes and indexes
Supporting tables and graphs
12
A mean, median, or modes which are estimates often referred to as which measurement
Central tendency
Predictability curve
graphic representation
Distribution share
13
When writing mkt reports, researchers should make sure they include a section about what
Regulations
Populations
Limitations
Qualifications
14
What should businesses try to achieve when manipulating data for information analysis
Program development
Exploratory research
Accurate interpretation
Secondary information
15
F
irst
step that a business should take when collecting marketing information from its customers
obtain secondary data
Define research objectives
Develop a rating scale
Determine the survey method
16
Which is useful mkt info that a business might obtain by analyzing a customer database
Expense involved in developing a customer database
Total sales for each month of the previous year
Federal identification numbers for current & past customers
Avg customer-married & homeowner-earning $50,000 a year
17
Which is an example of range
Consumers buy between 3 and 7 CDs per month
Half of all consumers buy more than 5 CDs per month
Most consumers buy 4 CDs per month
Consumers buy an average of 5 CDs
18
Business conducts research & finds most customers visit business 4 times week has identified
Mean
Mode
Median
Range
19
Good method of presenting complex report findings & recommendations to a large group of managers
computer software
handmade graphics
Informal outlines
Scientific data
20
Businesses collect mkt info from other sources in order to find what is happening in which area
Research department
Internal organization
Parent corporation
External environment
21
When analyzing the historical data in a data warehouse, which is true of its data?
Data maintain uniqueness provided operational applications
The data are static
Data change as modifications are made to the database
Related data are grouped together in folders
22
Good technique to use when fiving an oral presentatio of report findings is
Complexity
Simplicity
Free from detail
Technically oriented
23
Seat licenses & premium seating growing trends in sports mkt because practices are which source
Pricing strategies
revenues
Advertising methods
Sales policies
24
Which is a trend in the sports or event industry
Fewer businesses are participating in sports sponsorship
Premium seating options yielding less revenue
Sports facilities are evolving into entertainment centers
Relationship mkt less important as technology evolves