10.3 Market Segmentation

Question 1

What is an advantage of using market segmentation?

Accepted Answer

it allows more effective promotion to a target market

Question 2

Dividing up customers using terms like 'middle class, working class, professionals' is...

Accepted Answer

socio-economic segmentation

Question 3

The proportion of the market held by one company or brand is known as:

Accepted Answer

market share

Question 4

Businesses in the public sector are not allowed to set marketing objectives? True or False

Accepted Answer

False

Question 5

Top Shop appeals to the shopoholic and fashion trendy girl. What market segmentation is used?

Accepted Answer

Lifestyle segmentation

Question 6

Beta is a themed nightclub that is aimed at over 40s. What kind of segmentation is being used?

Accepted Answer

Age

Question 7

The strategy of selling products to small,clearly identifiable segments of a market is known as

Accepted Answer

Niche marketing

Question 8

Marketing objectives should reflect the overall objectives of an organisation. True or False

Accepted Answer

True

Question 9

Which of the following car brands could be said to be targeting a 'niche market'?

Accepted Answer

Lamborghini Aventador

Question 10

The particular market segment at which a business aims its products is known as the:

Accepted Answer

target market

Questions 10