includes the activities in delivering products to consumers

Which of the following statements is true?

Non-revenue college sports are being cut by some colleges

Chapter 7 - Managing the Channels

7.1 Channels of Distribution; 7.2 Social Media and Technology Management; 7.3 Entertainment Distribution; 7.4 Sports Distribution

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Questions 20

Answers

1
_______ is the process of planning and managing the distribution of products and services.
Cable bundle
Development
Intermediaries
Logistics
2
The University of California has the nickname
Golden Bears
Cougars
Bruins
Ducks
3
Sporting events are particularly attractive to television networks because
they are placed in well-lit areas
they have an existing fan base
all of the above
they take place in an existing venue
4
Why would making an in-concert film be a good distribution strategy?
potential for profits
low production costs
all of the above
built-in audience
5
Distribution
is a core marketing standard
all of the above
includes the activities in delivering products to consumers
is a type of promotion
6
This company was founded in 1997 and began offering unlimited movie rentals for one low rate.
Google
Netflix
Apple
Amazon
7
Types of delivery systems are called ______.
cartels
podcasts
venues
platforms
8
A way of distributing multimedia files over the Internet for later playback is
a cartel
a podcast
logistics
a platform
9
Social media can be used to
provide access to an athlete or celebrity
connect the consumer with the product
engage customers
all of the above
10
The last day of school before Christmas break is
December 22
December 23
December 21
December 24
11
To gain the rights to show a professional game on TV, the media must
participate in sports competitions
outbid competitors
be skilled at playing the professional sport
both a and c
12
New technology has made TV shows
illegal to access
more available
none of the above
less available
13
College sports that do not provide a return on investment are called ______.
traditional sports
revenue sports
olympic sports
non-revenue sports
14
High-speed internet service is
a platform
a cartel
a broadband
a bundle
15
What are some alternatives to traditional movie distribution?
trade shows
digital and satellite
theaters
reels
16
Which of the following statements is true?
Universities financially support all sports
Non-revenue college sports are being cut by some colleges
Basketball&football aren't financially supported in colleges
All of the above are true
17
Businesses involved in making the product or service available to consumers is a(n)_______.
intermediary
supplementary
channel
complimentary
18
The facility where an event is held is a(n) ______.
channel
platform
cartel
venue
19
The term "knockoff" can be used to describe _________.
a cable bundle
a boxing match
a pirated, illegal copy
a form of entertainment
20
Miami Ohio has the nickname
Red Hawks
Cardinals
Pelicans
Blue Jays

Chapter 7 - Managing the Channels Flashcards | StudBud

Chapter 7 - Managing the Channels

20 termsStudBud Administration159 plays

7.1 Channels of Distribution; 7.2 Social Media and Technology Management; 7.3 Entertainment Distribution; 7.4 Sports Distribution

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
_______ is the process of planning and managing the distribution of products and services.
Cable bundle
Development
Intermediaries
Logistics
2
The University of California has the nickname
Golden Bears
Cougars
Bruins
Ducks
3
Sporting events are particularly attractive to television networks because
they are placed in well-lit areas
they have an existing fan base
all of the above
they take place in an existing venue
4
Why would making an in-concert film be a good distribution strategy?
potential for profits
low production costs
all of the above
built-in audience
5
Distribution
is a core marketing standard
all of the above
includes the activities in delivering products to consumers
is a type of promotion
6
This company was founded in 1997 and began offering unlimited movie rentals for one low rate.
Google
Netflix
Apple
Amazon
7
Types of delivery systems are called ______.
cartels
podcasts
venues
platforms
8
A way of distributing multimedia files over the Internet for later playback is
a cartel
a podcast
logistics
a platform
9
Social media can be used to
provide access to an athlete or celebrity
connect the consumer with the product
engage customers
all of the above
10
The last day of school before Christmas break is
December 22
December 23
December 21
December 24
11
To gain the rights to show a professional game on TV, the media must
participate in sports competitions
outbid competitors
be skilled at playing the professional sport
both a and c
12
New technology has made TV shows
illegal to access
more available
none of the above
less available
13
College sports that do not provide a return on investment are called ______.
traditional sports
revenue sports
olympic sports
non-revenue sports
14
High-speed internet service is
a platform
a cartel
a broadband
a bundle
15
What are some alternatives to traditional movie distribution?
trade shows
digital and satellite
theaters
reels
16
Which of the following statements is true?
Universities financially support all sports
Non-revenue college sports are being cut by some colleges
Basketball&football aren't financially supported in colleges
All of the above are true
17
Businesses involved in making the product or service available to consumers is a(n)_______.
intermediary
supplementary
channel
complimentary
18
The facility where an event is held is a(n) ______.
channel
platform
cartel
venue
19
The term "knockoff" can be used to describe _________.
a cable bundle
a boxing match
a pirated, illegal copy
a form of entertainment
20
Miami Ohio has the nickname
Red Hawks
Cardinals
Pelicans
Blue Jays