11_15 Test Review

BOGO or 50% off is an example of ____________

What type of product would benefit from direct distribution?

Which of the following is an advantage of non-store retailing?

Based on service marketing concepts... To make consumers think your car detailing service is higher quality you should

Makers of DVD players should focus on

Which concept explains why "100% money back guarantee" works better for a restaurant than a grocery store

Netflix's "Unit of Service" is _____________

Indirect Channels are _______ Than Direct Channels

A mass mediated attempt to inform or persuade defines _____________

"What level of personal selling should my employees do" is an example of this "P" of retail

What is the first stage in new product development?

Based on the concept of perishability, which type of business would likely lose more money if they closed for one month?

Marketing Channels are also known as ________________

Estimating market demand and production costs take place during the __________

This tool is best at reaching a large variety of people

Which of the following is a common reason new products fail?

Brands that customers don't specifically seek out should focus on which type of distribution intensity?

Consumers are aware of EVs and their sales are starting to rise so , Electric Vehicle makers should focus on ______

Which term describes the fact that services are produced and consumed at the same time?