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Marketing
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StudBud Administration
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A quiz for AS revision on marketing decisions #businessStudies #Alevel
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
Name an internal influence on marketing
Competitors
corporate objectives
environmental factors
the market
2
Name an external influence on Marketing
finance
Human resources
Technology
Competitors
3
What does marketing define
None
Customer wants
Customer needs
Customer needs and wants
4
Disadvantage of secondary market research
Easy
Out of date
Fast
Cheap
5
Disadvantages of primary market research
Helps identify opportunity
It's exclusive
its specific
expensive
6
What does "M" in SMART objectives stand for
Management
Market
Marketing
Measurable
7
An example secondary market research
Interviews
Questionnaire
Past data
Sampling
8
Extrapolation is used to spot trends when?
Never
Past
Now
Future
9
What is this a picture of
business plan
Market mapping
Product portfolio
Blake mouton grid
10
Why is market research done
Spot opportunity
helps decide what to do next
To see if plans are working
To save money
11
This is an example of…
Corrolation
time analysis
Extrapolation
Cash flow forecast
12
Influences on a business's market position
Attributes of company
managers
current products
State of market
13
A market where consumers have very specific needs and wants which is not mass produced
cpmpetitve market
Niche market
perfect competition
Mass market
