Marketing Chapter 1

Market _________ is the process of classifying customers by needs and wants or into sub groups?

A month before Halloween, a store stocks shelves with lots of candy to increase the ___ utility

A ______________ lists info about the target market, like age, income, occupation, & lifestyle.

Businesses offer payment installment plans to increase the _________ utility of their products.

The strategy where you use a person’s name in a web address is known as ________ marketing.

Joe completed a form rating hotel’s service, food, & accommodations. What's this an example of?

The process of planning, pricing, promoting, & selling goods that satisfy needs is called...

The ______________ market consists of people who purchase goods and services for personal use.

Exchanges take place __________________

Product, price, place, promotion.

Deciding on how goods get into customers’ hands

Which core functions involves targeting specific marketing strategies to a select audience?

Process of planning, promoting, and distributing products

Changing old glass bottles into beautiful new sculptures is an example of ____________ utility.

Obtaining, developing, and improving a product

The added value of a product in economic terms

Percentage of total sales generated by competing companies

__________________ are the attributes of a product or service.

What does the owner of a nail salon business provide her customers?

If we got 10 clicks for 100 emails on day 1, how many total clicks would we have if PURL increased it by 500% on day 2?

Businesses that buy products for use in their operations

An employee giving a customer advice about a product increases the ________ utility

Tangible items