Four components of an effective advertisement are

attraction, interest, desire, action

Businesses that follow the marketing concept

will focus on satisfying customer needs

can categorize market segments by age, gender, or race

An example of a specific market segment is

females between the ages of 14 and 18

Which of the following statements is not true?

The first televised sports spectacular was a baseball game

the % of total shares of a product related to the whole

Which of the following is not an accurate statement regarding supply and demand?

When demand decreases, a business will increase its prices

Which of the following is an example of publicity

being featured on the evening news

Which of the following led to growth in the sports and entertainment industry?

an increased standard of living and discretionary income

Which of the following is an example of psychological pricing?

pricing merchandise at $49.99 instead of $50

Which of the following does not demonstrate the emotional value of sports

catching the latest baseball scores while watching the news

the process of making customers aware of a product

Which of the following is true regarding markup?

markup must cover operating expenses and allow for a profit

Which of the following is an example of prestige pricing?

charging high prices for a status product

includes the delivering products to consumers

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Sports and Entertainment Marketing Review

50 termsStudBud Administration130 plays

This final review quizzes student knowledge about Sports and Entertainment Marketing.

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Questions 50

Answers

1
Which of the following practices is restricted by law?
price fixing
all of the above
bait and switch
price discrimination
2
Four components of an effective advertisement are
creativity, reach, frequency, media
sports figures, Internet, desire, action
attraction, interest, desire, action
Selling, publicity, sales promotions, special offers
3
Businesses that follow the marketing concept
will experience high productivity
will always be profitable
will focus on satisfying customer needs
will face little competition
4
Demographics
consider different parts of the country
refers to interests, values, and emotional responses
can categorize market segments by age, gender, or race
refer to the frequency use of a product
5
Which of the following marketing mix elements makes consumers aware of products and events?
price
promotion
product
distribution
6
A professional sports team decides to move to another city. This decision is part of
market planning
product managemetn
channel management
market information management
7
All of the following are demographics except
income
age
marital status
price
8
The term "knockoff" can be used to describe
none of the above
form of entertainment
a pirated, illegal copy
a boxing match
9
The bottom line for maintaining successful marketing relationships is
increased market share
customer satisfaction
profit
product quality
10
What are some alternatives to traditional movie distribution?
reels
digital and satellite
trade shows
theaters
11
An example of a specific market segment is
all women worldwide
females between the ages of 14 and 18
the entire population of a country
none of the above
12
Which of the following is an element of distribution?
shipping tvs to an electronics retailer
all of the above
selecting a host city for a soccer tournament
selling tickets to a concert ticket
13
Primary data may be collected through
both b and c
government reports
surveys and observations
business publications
14
Which of the following statements is not true?
Technology enables marketers to receive instant feedback
The first televised sports spectacular was a baseball game
Television is considered a mature distribution medium?
all of the above are true?
15
Maintaining & improving a product or service so that it meets the customers needs and wants is
product/service management
financing
channel management
selling
16
Market Share
refers to customers in a particular part of the country
is a group of consumers who share similar characteristics
the % of total shares of a product related to the whole
is the total number of people in a particular age group
17
Which of the following is not an accurate statement regarding supply and demand?
The equilibrium point is where supply meets demand
When supply of a product increases, prices tend to fall
When demand increase, prices increase
When demand decreases, a business will increase its prices
18
Why would making an in-concert film be a good distribution strategy?
built in audience
low production costs
all of the above
potential for profits
19
Which of the following is not a stage of brand recognition
recognition
introduction
preference
rejection
20
Sporting events are particularly attractive to television networks because
they are played in well-lit areas
they take place in an existing venue
they have an existing fan base
all of the above
21
Examples of trade sales promotions include all of the following except
point-of-purchase displays
coupons
a trade allowance
a trade contest
22
Product extension include
related products
all of the above
instructional videos
warranties
23
Gross impression can
take place on a television show
all of the above
include company logos on sports apparel
involve the # of times a product is related to an athlete
24
Which of the following can be considered entertainment?
changing the oil in the family vehicle
shopping for food
participating in sports
performing arts
25
Which of the following is an example of publicity
buying advertising space in a newspaper
offering a coupon for free popcorn at the movie theater
being featured on the evening news
helping a customer find an item in a sporting goods store
26
The peak of Maslow's hierarchy of needs pyramid represents
physiological needs
self-esteem needs
rational purchases
self-acualization
27
Which of the following led to growth in the sports and entertainment industry?
an increased standard of living and discretionary income
none of the above
rising gasoline prices
less competition among sports and entertainment businesses
28
The location of a pro sports team is determined by
the league
the FCC
the NCAA
the fans
29
The major goal of promotion is to
maintain customer loyalty
all of the above
educate potential customers
increase saless
30
Television transmission of sporting events is
not attractive to TV networks
difficult because their is no existing fan base
illegal
set in an exisiting venue
31
Publicity is different from advertising because it
is free
can be positive or negative
cannot be controlled by the business or event
all of the above
32
All of the following factors are important to the success of sports marketing except
timing
gross impressions
celebrities
new opportunities
33
Purchasing a $30 T-shirt after your favorite team wins the championship is an example of a
patronage purchase
emotional purchase
rational purchase
unsought purchase
34
Entertainment marketers can receive instant feedback through
Twitter
All of the above
the Internet
Facebook
35
Which of the following is an example of psychological pricing?
charging high prices for status products
charging wealthy customers higher prices
pricing merchandise at $49.99 instead of $50
using bait and switch pricing tactics
36
Which of the following does not demonstrate the emotional value of sports
buying season tickets each year
taking a vacation to watch the Olympics
purchasing a jersey displaying your favorite team
catching the latest baseball scores while watching the news
37
Promotion is
part of product/service management
a deceptive practice
the exchange of a product for another item of value
the process of making customers aware of a product
38
Public relations focuses on
providing discounts
creating a positive image
developing advertisements
writing newsworthy articiles
39
Which of the following is true regarding markup?
none of the above
markup is not affected by operating expenses
markup does not take into account the profit objective
markup must cover operating expenses and allow for a profit
40
Channels of distribution members could include
facilities
all of the above
media
event promotors
41
Which of the following is not an example of the product mix?
product line
distribution channels
packaging
brand
42
Which of the following is an example of prestige pricing?
charging wealthy customers higher prices
selling a football jersey for $9.99
charging high prices for a status product
negotiating prices at a "flee market"
43
Which of the following is an example of a sales promotion?
both a and c
a limited-time discount
an email containing a coupon
sponsorship of a sports competition
44
Which of the following allows consumers to negotiate prices?
one-price policy
promotional pricing
psychological pricing
flexible pricing policy
45
The primary focus of marketing is
promoting products and services
improving brand recognition
satisfying customer needs
maximizing profit
46
Polo and Chaps, which are Ralph Lauren brands, are examples of
psychological pricing
promotional pricing
price lines
prestige pricing
47
Penetration pricing is
used to discourage competition
all of the above
used to attract a large share of the market early
a low price strategy
48
Distribution
all of the above
includes the delivering products to consumers
is a core marketing standard
is a type of promotion
49
Personal selling provides
delivery of information specifically for the customer
an opportunity to adjust the offer to fit the customer
all of the above
direct contact between the customer and the salesperson
50
When your decide to attend a concert instead of a football game, the football games becomes a
economic alternative
lost purchase
economic gain
opportunity cost

Sports and Entertainment Marketing Review Flashcards | StudBud