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Vocab Terms
Vocab Terms
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StudBud Administration
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Marketing and Entrepreneurship Terms
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Pieces of information obtained through research
Diary
Sample
Interview
Data
2
Group of people who want a product and are able to buy it
Market
Target narket
Values
Demographics
3
Data collected directly by the researcher
Survey
Test Marketing
Secondary Data
Primary Data
4
A person's perspective and feelings about something
Values
Emotions
Attitude
Customer Profile
5
Set of questions asked to a group of people to determine how that group thinks, feels, or acts
Actionable research
Data
Test
Survey
6
How often customers use or buy a product or service
Usage rate
Demographics
Buying status
Market
7
What is this?
Kiosk
Brick-and-Mortar
Marquee
Kurtosh
8
A set of rules that define what is wrong and right
Goals
Values
Morals
Ethics
9
The business of exchanging goods and services for personal, family, or household use
Competition
Revenue
Retail
Services
10
SBA
Small Business Association
Small Buying Association
Standard Business Administration
Student Buying Administration
11
A person who starts a business
Manager
Owner
Entrepreneur
Employee
12
Retail mix includes which of the following
Product
Power
Presentation
Promotion
13
What is this?
Outlet
Mall
CBD
Boutiques
14
Newly created businesses; especially if they're high growth or technology based
New Business
Booming businesses
Start-up companies
New jobs
15
Tool that helps a person understand personal preferences and identify strengths and weaknesses
Planner
Interpersonal
Scale
Self-assessment
16
Someone who influences others in a positive way
Role Model
Follower
Leader
Teacher
17
Specific group of customers who retailers aim to sell their products and services
Market segmentation
Market segment
Target market
Mass market
18
Behavioral and emotional characteristics that make each person unique
Actions
Moods
Personality
Traits
19
Allows researchers to assign numeric values to responses
Data Mining
Product Research
Scale
Number Line
20
Taking on both the risks and responsibilities of starting a new business
Scary
Entrepreneurship
Coorporation
Proprietorship
