GLOBAL MARKETING TRENDS

Question 1

It’s no longer about reaching as many customers as possible, but instead reaching the right ones. Is a characteristic of

Accepted Answer

Microsegmentation/segmentation

Question 2

Complete the following sentence:

Accepted Answer

Digital technologies or platforms

Question 3

Does this company comply with the concept of global marketing strategy?

Accepted Answer

Yes

Question 4

Creators as strategic partners with brands must:

Accepted Answer

Have clear expectations to form an ideal partnership with companies.

Question 5

¿What do CMO’s consider a priority in times of economic instability?

Accepted Answer

New technologies or digital platforms

Question 6

Does this company comply with the concept of global marketing strategy?

Accepted Answer

Yes

Question 7

Read the text:

Accepted Answer

True

Question 8

Artificial intelligence and algorithms are the only ones capable of creating a complete image of the customer.

Accepted Answer

False

Question 9

The text refers to:

Accepted Answer

Accelerating the move to new digital technologies or platforms

Question 10

Do you consider it appropriate for companies to reduce investments in sustainability at a time of economic uncertainty?

Accepted Answer

No, they must remain vigilant and achieve sustainability expectations

Question 11

Sustainability for companies is:

Accepted Answer

A requirement for leadership and growth.

Question 12

It is true that blockchain reinforces consumer privacy and does not allow you to control your own data.

Accepted Answer

False

Question 13

What type marketing focuses on attracting & retaining long-term relationship with customers through relevant content?

Accepted Answer

Content Marketing

Questions 13