What do we mean by 'impressions' in discussing social media marketing?

the number of times your content is displayed

What is most significant advantage of providing native video for marketers?

Increases time spent on the platform

Which is not an example of a marketing Key Performance Indicator (KPI)?

The level of employee satisfaction

What do we mean by 'reach' when discussing social media marketing?

the number of people that see your content.

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Social Media Marketing Terms

10 termsStudBud Administration56 plays

Important terms and concepts in social media marketing

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Questions 10

Answers

1
Which is an example of repurposing content?
All of the above
Combine your best articles in a weekly roundup
Turn quotes and stats into infographics
Share recent posts on a different platform
2
Shares, Likes and Followers on Facebook constitute a campaign's...?
Engagement
Online Community
Key Performance Indicators
Conversion Rate
3
What is the CTR if your ad receives 5 clicks and 1000 impressions?
5%
.5%
50%
.05%
4
What do we mean by 'impressions' in discussing social media marketing?
the number of people who viewed the content
the number of times your content is displayed
the collective opinion of the viewing audience
the look and feel of your website
5
What is most significant advantage of providing native video for marketers?
Increases time spent on the platform
Improved audio quality
Video increases sales
Improves brand loyalty
6
Which is not an example of a marketing Key Performance Indicator (KPI)?
The reach of a campaign
The amount of likes and subscribers
The user comments about the campaign
The level of employee satisfaction
7
What do we mean by 'reach' when discussing social media marketing?
the amount of sales achieved
the number of times your content is displayed
the range of social media platforms used
the number of people that see your content.
8
Brand awareness is best measured through
sales
impressions or reach
CTR (click through rate)
anecdotal studies
9
What does 'CTA' refer to?
Can't Talk At-the-Moment
Commodity trading advisor
California Teachers Association
Call to Action:
10
SMART Goals = Specific, Measurable, Attainable, Relevant. What does 'T' refer to...?
Time-based
Trusted
Teamwork
Total

Social Media Marketing Terms Flashcards | StudBud