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Salon Business Theory LAB
Salon Business Theory LAB
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Basic Theory Ch. 6 Salon Business: Basic Theory Ch. 6 Study Guide
Flashcards
79 cards
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Questions
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Answers
1
All of the following statements are ways to demonstrate your personalized approach EXCEPT:
chatting with other designers during a salon service
asking about important events in your guest's life
securing your guest's valuables
responding to your guest's verbal and nonverbal expressions
2
Features of a product are its characteristics, which might include:
saves time
size of container
economical purchase
adds shine
3
buyer that wants to save money at all costs & is more interested in the price of a product
emotional buyer
ready buyer
Bargain buyer
logical buyer
4
Individual initiative to stay on top of things and to pay attention to detail, they are practicing:
problem solving
with it ness
cooperation
conflict management
5
Selling additional services to clients beyond what they originally scheduled for a visit is called:
upselling
promoting referrals
balancing
client factor
6
an example of a liability on your financial statement would be
any earned tips
money you owe on a credit card
last weeks income
restaurant receipts
7
Industry statistics indicate that satisfied clients will usually refer how many new clients?
7
1
5
3
8
a statement or definition of the path your career will take is a/an
talking
artist
resume
goal
9
For salon professionals just starting out, the most common and immediate source of referrals is:
word of mouth recommendations
target marketing
client profile
10
Which of the following situations would represent a good time to ask a client for referrals?
when the client makes funny faces
when the client is satisfied with the service
when the client is complaining
11
Which of the following time periods identifies the consideration for a long-range goal?
3 yrs
5 yrs
1 yr
7 yrs
12
Networking provides all of the following benefits EXCEPT:
contacts create difficult situations that turn into real problems
provides a good way to learn about trends in the industry
leads to lifelong friendships
gives access to people and resources within the industry
13
the salon owner is responsible for collecting&paying sales tax how often?
monthly or quarterly
twice a day
daily
annually or semi annually
14
a set income given to an employee on a weekly or monthly basis is known as salary
true
false
15
If all of your appointment times have been scheduled with clients for a given day, the term to describe this is a:
full book
upselling
prebook
balancing
16
______ ______ is a set dollar amount paid each month to the lessor
malpractice
liability insurance
variable rent
fixed rent
17
According to statistics, how often does the average loyal client visit a salon?
2 wks
12 wks
3 wks
6 wks
18
which method is considered to be the most effective way of building your clientele?
providing an unexceptional service
prebooking
word of mouth advertising
referrals
19
to become an asset to any salon staff the stylist should perform all of the following EXCEPT
offer sound advice
make negative comments
listen to clients
communicate professionally
20
location is the most important factor in
choosing a lawyer
opening a salon business
choosing a distributor
choosing a salon
21
the financial success of a salon will be achieved when the salons income is greater than its
baragain expense
loss
rent
operating expense
22
what is generally considered the best form of advertising?
word of mouth
billboards
pamphlets
television
23
which type of buyer is interested in price than quality?
bargain
logical
emotional
stubborn
24
Which of the following characteristics will contribute to career success?
live in the past
respecting knowledge of others
avoiding change and acceptance
always gossip
25
An effective strategy to ensure a return visit from a client is to:
promote gossip
provide exceptional service
limit work hours
avoid business cards
26
U.S. SocialSecurity&CanadianPension taxes are planned savings/retirement funds; money collected
state government
city councel
county government
U.S. & Canadian governaments
27
sending out promotional literature advertising your salon; most effective way to build clientle
true
false
28
the ideal salon arrangement has an efficient traffic pattern providing
a remote reception area
the least steps for the client & stylist to travel
80 sq feet per stylist
the most steps for the client & stylist to travel
29
"Is this something I can commit to?" is a question that would be asked when determining if a goal is:
measurable
realistic
achievable
specific
30
which type of buyer makes purchases more on personal reasons that on facts?
logical
bargain
emotional
stubborn
31
During a job interview it is very important to
stay calm and be yourself
stretch the truth if neccessary
tell the interviewer whatever you think he/she wants to hear
tell alot of stories
32
in many cases the first person to greet a client is the
receptionist
manager
owner
stylist
33
which of the following ways can a stylist use to develop a successful relationship w/ client
avoid offering the client any additional services
cancel prebookings on your client often
determine the clients needs
decide for your client which look or style is best
34
the stylist name,scheduled service,clients name, date&clients phone number should be included
I9 form
state income tax form
appointment book
federal income tax form
35
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
upselling
target marketing
balancing
full book
36
policy covers salon equipment & physical location in case of natural disasters,fire,theft
product liability
property insurance
malpractice
variable rent
37
The tax based on the profits (earnings) of a business is known as
sales tax
operating tax
income tax
payroll tax
38
one of the most effective techniques in building a clientele is to
point out weaknesses of other stylists to client
promote services that arent availale in the salon
give out business cards to potential clients
run behind to show the salon is busy
39
income minus expenses equal profit
true
false
40
A client profile is a composite of market statistics that can be used to identify the characteristics of individuals
over the age of 65
owns two vehicles
within the market
who eat most meals in five-star restaurants
41
Which of the following actions would represent taking the team approach?
offer guests something to drink while they are waiting
greet only your clients
avoid referring your clients to other designers
do only your work, helping others leads to problems
42
The act of a highly satisfied client directing another person to see you for professional services is called a(n):
prebook
refferal
balance
upsell
43
stylistearning additional payment over&above thenormal paycheck would be receiving;compensation
salary plus commission
pension
salary
commission
44
be sure to create a plan to achieve your goals
true
false
45
the government agency that would audit business record keeping is the
EPA
MSDS
IRS
OSHA
46
goals identify what you would like to achieve in the next year
short range goal
long range goal
47
a business owned by one person is called
corporation
franchise
partnership
sole proprietorship
48
to be granted future loans, it is important to pay loans on time and avoid
insurance
default
compensation
taxes
49
which of the following items is reported to the IRS as employee income?
operating expenses paid by the salon
money paid to vendors for products
change given to a client following payment
tips received by an employee
50
Beverages, food, magazines and umbrella stands in the salon are examples of:
touchable
decor
comforts
aromatherapy
51
percentage of a salons monthly income plus a set dollar amount are paid each month; fixed rent
false
true
52
which of the following terms refers to all money owed?
net worth
liabilities
assests
financial status
53
the term given for selling products for clients home care is
warehousing
retailing
scheduling
networking
54
which type of buyer is open minded & will take a chance on a new product without hesitation?
ready
logical
emotional
bargain
55
which of the following interview questions is illegal for an employer to ask; discrimination
when were you born?
how would someone describe your personal characteristics?
how would you describe your people skills?
what is your strongest technical area?
56
Which of the following buyer motivations is perhaps the easiest to recognize in the salon?
want
have
need
desire
57
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
full book
balancing
upselling
target marketing
58
what amount of commission will a salon owner usually pay an employee for retail sales
1%-3%
8%-15%
4%-6%
20%-25%
59
W2 form is supplied by the employee; indicate all the taxes the employee has paid the past year
false
true
60
Which of the following concepts involves converting existing clients to return clients?
client retention
balancing
up selling
pre booking
61
The most important relationships you form at the beginning of your career are those that develop:
while networking
within the salon
while at home
in school
62
A personalized approach is also referred to as:
a chairside manner
accountability
salon experience
staff synergy
63
a professional goal that identifies wher you want your career to be in 5 years is a
long range goal
short range goal
64
controlled by the state to provide insurance to any employee injured while on the job
property insurance
unemployment insurance
liability insurance
workers compensation
65
Which buyer type is open-minded and willing to take a chance on new products without hesitation?
need
ready
optional
desire
66
which of the following is NOT a skill/ability a salon owner should possess to ensure success?
ability to set realistic business goals
the ability to maintain a budget
salon employees handle all unusual/difficult clientsituation
recognize skills & techniques & hire staff accordingly
67
a business owed by two or more peole is a
sole propritorship
franchise
partnership
corporation
68
Which of the statements below represents a specific goal?
I will get an entry-level position in a reputable salon after graduation.
I will get a job.
I will very easily get a job.
I will most likely get a job somewhere close to where I might live.
69
is vital in order to allow close management of products purchased for retailing
receptionist
employee compensation
appointment book
inventory control system
70
Adding the client’s service total and retail total for one visit will achieve which of the following results?
average appointment
ticket average
average visit
net profit average
71
a buyer type that puts up a struggle; strong desire to debate with you
bargain
logical
stubborn
emotional
72
impulse buying accounts for about what percent of all purchases?
85-95%
10-20%
45-65%
70-80%
73
income minus profit equals expenses
false
true
74
the primary duty of the receptionist to provide scalp massages for the client
true
false
75
The following are all benefits of a product EXCEPT:
reconditioning effect
economical purchase
aromatic ingredients
saves time
76
compliance with all local, state/province and federal rules, regulations & laws ;responsibility
former building owner
salon owner
stylists
local authorities
77
the least important factor in deciding whether to accept a position is
the location
the size of the salon
the salary and benefits
the success of the salon
78
subtracting your liabilities from your assets equals your
profit
income
net worth
market need
79
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
avoid alternate plans
include alternate plans
consider budget
be specific