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Marketing Logistics 02 Flashcards | StudBud
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Marketing Logistics 02
Marketing Logistics 02
15 terms
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StudBud Administration
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Marketing in Logistics and Shipping Industry
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which of the following
is not
one of the Traditional Marketing concepts?
Holistic concept
Exchange concept
Selling concept
Production concept
2
The entire series of organizational work activities that add value at each step is called...?
Value chain
Supply chain
Product evolution
Total Quality Assurance (TQA)
3
Marketing starts with company and ends with customers/consumers.
True
False
4
'Caveat Vendor' refers to .... .
Let the buyer beware
Product quality
Marketing
Selling
5
According to Michael Porter's model the organization is split into .... .
Primary activities and support activities
Cost and profit margin
Primary product and support service
Sellers and customers
6
Which of the followings is a part of Micro environment?
b) Technology
a) Public
c) Culture
d) a and c
7
Which of the followings
is not
part of internal environment?
Inventory
Customers
Sales representatives
Logistics
8
Which of the following is one of the oldest concepts in business?
Marketing concept
Product concept
Selling concept
Production concept
9
Which of the followings is one of the major tasks of marketing management?
All of the above
Connecting with customers
Building strong brands
Creating and delivering value
10
Which of the followings is key element of marketing environment?
Macro Environment
Micro Environment
All of the above
Internal Environment
11
Which of the followings
is not
part of Macro environment?
Competitors
Demography
Politics
Natural forces
12
The Net Promoter Score (NPS) is one of the techniques used in promoting products.
False
True
13
A marketing environment is what surrounds and creates impact on business organizations.
False
True
14
Marketing concept is to find the right customers for your product.
True
False
15
Main objective of any business organization is to satisfy the needs and wants of the society.
False
True
