Coca-Cola and Starbucks

Question 1

When was the Great Recession?

Accepted Answer

in 2008

Question 2

When was "Coca Cola" invented?

Accepted Answer

In May 1886, In the spring of 1886

Question 3

What is Starbuck's biggest undertaking?

Accepted Answer

Starbuck's Reserve Roasteries

Question 4

How many "Starbucks" cafes are there around the globe?

Accepted Answer

nearly 29 000

Question 5

When did Starbucks open its 1st international cafes?

Accepted Answer

in the middle 90s

Question 6

Who played a significant role in making Starbucks a big brand?

Accepted Answer

Alfred Peet

Question 7

What is the percentage of the world's population that recognizes the "Coca-Cola" logo?

Accepted Answer

about 94% of the world's population

Question 8

What does the multichannel approach include?

Accepted Answer

social media, hashtags, and emojis

Question 9

What is the most successful marketing tactic of the "Coca-Cola" company?

Accepted Answer

debranding

Question 10

What is the approximate daily income of one Starbuck's Reserve Roastery?

Accepted Answer

around $65 000 per day

Question 11

What was the primary concept behind the debranding tactic?

Accepted Answer

swapping out the name of the brand in favor of popular names

Question 12

How many brands does the "Coca-Cola" company hold?

Accepted Answer

more than 500

Question 13

What was the Starbuck company's main problem?

Accepted Answer

Profit Cannibalistaion

Question 14

What was Starbucks initially?

Accepted Answer

a coffee bean shop

Question 15

When was the advertisement for the arrival of iconic Coca-Cola trucks broadcasted?

Accepted Answer

more than 20 years ago

Question 16

How did "Coca-Cola" modify its traditional form of advertising in the late 2010s?

Accepted Answer

it adopted a multichannel approach

Question 17

When and where did the first Starbucks open?

Accepted Answer

in Seattle 1971

Question 18

How much money was spent on advertising and marketing campaigns in the early 2000s?

Accepted Answer

10% of the company's revenue

Question 19

As a part of a pilot project sharing cans were distributed to

Accepted Answer

thirsty Singaporeans

Question 20

When did Starbucks serve its 1st latte?

Accepted Answer

in 1984

Question 21

How many Roasteries has the company opened so far?

Accepted Answer

4

Question 22

How many glass bottles of "Coke" a day were sold in its 1st year?

Accepted Answer

9

Question 23

What are the core values of marketing campaigns of "Coca-Cola" company?

Accepted Answer

not concrete concepts

Question 24

How many names were used on named Coke bottles and cans?

Accepted Answer

over 17 000 names

Question 25

What are the traditional forms of advertising?

Accepted Answer

video, print, and physical ads

Question 26

What makes "Coca-Cola" the most recognizable beverage brand?

Accepted Answer

creative marketing, positive public image

Question 27

When did the company go public?

Accepted Answer

in 1992

Question 28

how many Starbucks cafes were opened in the 1st 10 decades of the 1970s?

Accepted Answer

5

Coca-Cola and Starbucks

Questions 28

Coca-Cola and Starbucks

Questions 28