To ensure that reporters get what they need when they call your organization

everyone should know who handles press calls

What is a a realistic goal for a typical media relations plan

increase attendance at an event by add media relations plan

The benefit of integrating social media into your media relations plan is

you can go directly to interested audiences

"pitching" a story to a reporter w/o solid understanding of the reporter's publication you will

have little chance of being heard

What should you expect if you are being interviewed for TV

appearing during early morning hours

A news media gatekeeper

controls the amount and type of info released to the pub.

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Mayo Ag Comm Ch 13: Media Relations

19 termsStudBud Administration135 plays

Imported from external platform

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Questions 19

Answers

1
New stories about _____ are almost always newsworthy.
financial issues
technical issues
issues in faraway locations
personal issues
2
It is recommended that you update your directory of reporters
every few weeks
at least once a year
every few months
at least once a week
3
All of the following are examples of new media except
movies
newspaper
radio
television
4
To ensure that reporters get what they need when they call your organization
everyone should be able to handle press calls
everyone should know who handles press calls
tell reporters to only call between 9 and 10 a.m.
tell reporters to call you at home after office hours
5
It is important to build relationships with reporters by
contacting them every single day
helping them serve their
buying them gifts
sharing confidential info
6
What is a a realistic goal for a typical media relations plan
increase attendance at an event by add media relations plan
getting on the cover of multiple major national magazines
turning your organization into a household name
getting a lengthy story on the national evening news
7
The benefit of integrating social media into your media relations plan is
you no longer have to use traditional media
using social media guarantees a positive response
using social media guarantees an immediate response
you can go directly to interested audiences
8
News reporters do not like ___________ news
timely
old
financial
agricultural
9
Strategy of working w/ news media to get out info about an organization's events activites
social networking
public relation
media relations
mass communications
10
many organizations make their media kits available to reporters
on their websites
on community bulletin boards
at their front entrances
at their reception desks
11
Public services announcements, brochures, and photographs grouped together are called
reporter binders
media kits
information packets
journalism packages
12
Media relations is all about
buying advertising
paying reporters to write about your organization
building relationships
hoping that will discover your organization
13
A story that shows struggles is usually considered
too difficult to write
too sentimental
uninteresting
newsworthy
14
The goals you set for your media relations plan must be
general and vague
specific and measurable
realistic and ambitious
optimistic and discreet
15
Which of the following is a component of a media relations plan?
buying a newspaper every day
contacting reporters directly
recording news shows via DVR
bookmarking favorite websites
16
"pitching" a story to a reporter w/o solid understanding of the reporter's publication you will
probably cause the reporter to write a negative storyabout u
the reporter will write favorably about your competition
immediately get a story written that suits your purposes
have little chance of being heard
17
What should you expect if you are being interviewed for TV
to appear in a product commercial
comedy segments
appearing during early morning hours
singing
18
A news media gatekeeper
is any individual or organization that makes news
any individual who reads, watches, or listens to news story
distributes news stories to various media outlets
controls the amount and type of info released to the pub.
19
What is not an example of a specific target audience
teenagers
the general public
children
agricultural producers

Mayo Ag Comm Ch 13: Media Relations Flashcards | StudBud