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Duplicate of Marketing Ch. 4 and Social Media Flashcards | StudBud
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Duplicate of Marketing Ch. 4 and Social Media
Duplicate of Marketing Ch. 4 and Social Media
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StudBud Administration
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Chapter 4 and social media
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Which is the most effective way businesses deal with customer needs?
Try to understand how customers evaluate products & services
Make decisions based on what the marketing team wants
Ignore their needs because they are not important
Use persuasive advertising to influence customer buying
2
Which of the following is a disadvantage when using social media for marketing?
Social media is two way communication
Businesses have no control over what is said
There are no disadvantages, social media is awesome
Sharing ideas and thoughts are very fast
3
What is the most difficult type of competition businesses can face?
monopolistic
intense
market
limited
4
Instagram, online reviews, blogs and Twitter are all examples of what?
social media
marketing
internet websites
advertising
5
Which element of the marketing mix receives the most attention from producers & manufacturers?
product
promotion
distribution/place
price
6
Which of the following is an example of a service business?
auto repair shop
clothing retailer
Wal-mart
bookstores
7
How are traditional and social media different?
they aren't really different
one-way vs. two-way communication
they have vastly different content
traditional media has a wider reach
8
When businesses are in this type of competition, they don't focus much on price or promotion.
intense
monopolistic
they always focus on price an promotion
limited
9
Businesses involved in marketing activities as products move from producer to consumer is the
competition
channel of distribution
market opportunity
target market
10
The segment of people a business selects to primarily focus marketing efforts on is the
market segment
main market
market group
target market
11
Marketing strategies are developed as part of
marketing concepts.
business agreements.
business plans.
market opportunities.
12
Groups of similar consumers within a larger market are known as
market opportunities
market segments
market groups
marketing concepts
13
A barber shop has identified young, modern males who live in a 5 mile radius as their potential
marketing mix.
promotional mix.
channel of distribution.
market.
14
Joliet has 10 clothing stores. They offer varying types of styles and sizes. This is
limited competition
monopolistic competition
no competition
intense competition
15
Who makes most final pricing decisions?
retailers
producers
wholesalers
distributors