When planning how to promote a business, it is often helpful to think in terms of who, what, how and where. Who refers 2

to whom you will direct your product or service

Which of these is NOT a way in which you can use a computer to help you evaluate employees performance?

determining how well clients like an individual

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Advanced: Chapter 30: Financial Business Skills

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Answers

1
When planning how to promote a business, it is often helpful to think in terms of who, what, how and where. Who refers 2
who you will work with to get your message out to the public
who will pay for the marketing campaign
who will pay for the marketing campaign
to whom you will direct your product or service
2
Which of these is NOT one of the Four P's of marketing?
plan
promotion
place
product
3
Promotion includes which of these forms of communication?
public relations
direct marketing
all are correct
publicity
4
Which of these is NOT a way in which you can use a computer to help you evaluate employees performance?
calculating an individuals ability to bring new ideas
determining commission rates
determining how well clients like an individual
measuring an individuals sales performance
5
Offering a package that includes a bundle of services at a lower rate than the collective cost of the individual service
none of the above
advertising
direct marketing
sales promotion
6
What is the primary goal of a public relations campaign?
to bring in new business
to generate any kind of publicity
to generate positive publicity
to alert existing clients to upcoming special offers
7
Which of these is NOT an element of demographics?
income
spending habits
budget
age
8
What is the most valuable asset in any business?
the customer
a quality advertising agency
sufficient initial capital
a good location
9
Which of these is NOT one of the five primary objectives to consider in marketing skin care?
create an ongoing interest in standard offerings
promote new products and services
increase retail sales
fill in busy periods
10
Which of these is the primary federal agency responsible for regulating all business conduct?
Federal Communications Commission
Federal Trade Commission
Food and Drug Administration
Consumer Product Safety Commision

Advanced: Chapter 30: Financial Business Skills Flashcards | StudBud