Marketing and Operations

Question 1

Marketing Mix: PLACE (Channels of distribution/ Wholesalers/Retailers/Direct Selling)

Accepted Answer

Help Needed, Getting there, Confident

Question 2

Customers (Consumer behaviour/Market-led/Product-led)

Accepted Answer

Getting There, Confident, Help Needed

Question 3

Technology in Marketing

Accepted Answer

Confident, Help Needed, Getting There

Question 4

Market Research

Accepted Answer

Confident, Getting There, Help Needed

Question 5

Technology in Operations

Accepted Answer

Getting There, Help Needed, Confident

Question 6

Marketing Mix: PROMOTION (Above and below the line/ Into and out of the pipeline)

Accepted Answer

Confident, Getting There, Help Needed

Question 7

Marketing Mix: PRODUCT (Product Life Cycle/Product Portfolio/Boston Matrix)

Accepted Answer

Getting There, Confident, Help Needed

Question 8

Marketing Mix: PRICE (Pricing strategies/Factors to consider when setting a price)

Accepted Answer

Help Needed, Getting There, Confident

Question 9

Ethical and Environmental

Accepted Answer

Getting There, Confident, Help Needed

Question 10

Quality (Quality circles/Benchmarking/Mystery Shopping/Standards and Symbols)

Accepted Answer

Getting There, Confident, Help Needed

Question 11

Methods of Production (Job/Batch/Flow)

Accepted Answer

Getting There, Confident, Help Needed

Question 12

Stock Management/ JIT/ Storage and Warehousing

Accepted Answer

Confident, Getting There, Help Needed

Question 13

Types of information (Written/Pictorial/etc.)

Accepted Answer

Getting There, Confident, Help Needed

Questions 13