Marketing Concepts - Part II

Question 1

Consists of tasks that are performed before contact is made with a customer.

Accepted Answer

preapproach

Question 2

Takes place when the listener hears the message but doesn't pay attention to what is being said

Accepted Answer

passive listening

Question 3

Process of creating floor plans & displays to attract customer attention & encourage purchases

Accepted Answer

visual merchandising

Question 4

Involves using promotion to make customers actively seek out the product.

Accepted Answer

pull promotional strategy

Question 5

Refers to actions, as opposed to words, that send messages.

Accepted Answer

nonverbal communication

Question 6

Created through the location, design, and decor of a business.

Accepted Answer

store image

Question 7

Speaking.

Accepted Answer

verbal communication

Question 8

Type of promotion that focuses on creating a pos. image of a company rather than the product

Accepted Answer

public relations

Question 9

AIDA stands for:

Accepted Answer

Attention, Interest, Desire, Action

Question 10

Element of an ad - identifies the person or company paying for the ad

Accepted Answer

signature

Question 11

The way in which a business provides services before, during, & after a purchase.

Accepted Answer

customer service

Question 12

Involves taking the product directly to the customer.

Accepted Answer

push promotional concept

Question 13

Verbal or nonverbal signs that a customer is ready to purchase.

Accepted Answer

buying signals

Question 14

Element of an ad - provides visual interest: typography, art, layout

Accepted Answer

graphics

Question 15

A coordinated series of linked ads with a single idea or theme.

Accepted Answer

advertising campaign

Question 16

Element of an ad - ad text that provides information and sells the product.

Accepted Answer

copy

Question 17

The purposeful arrangement of materials to produce a certain effect.

Accepted Answer

design

Question 18

The response of the receiver to a message, and it concludes the communication cycle.

Accepted Answer

feedback

Question 19

Element of an ad - consists of words designed to grab the viewer's attention

Accepted Answer

headline

Question 20

Any nonpersonal communication paid for by an identified sponsor.

Accepted Answer

advertising

Question 21

Any direct contact between a salesperson and a customer.

Accepted Answer

personal selling

Question 22

Created to encourage customers to buy a product. Includes coupons, loyalty programs, samples...

Accepted Answer

sales promotions

Question 23

Takes place when the listener is focused on what is being said.

Accepted Answer

active listening

Question 24

A series of actions on the part of the sender and the receiver of the message.

Accepted Answer

communication process

Question 25

Concerns or other reasons a customer has for not making a purchase.

Accepted Answer

objections

Marketing Concepts - Part II

Questions 25

Marketing Concepts - Part II

Questions 25