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POBF Unit 7 Marketing Flashcards | StudBud
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POBF Unit 7 Marketing
POBF Unit 7 Marketing
10 terms
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StudBud Administration
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21 plays
A #POB review of Marketing concepts and key terms
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
marketing function enabling businesses to have products in the right place at the right time?
Channel management
Risk management
Promotion
Selling
2
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Product/Service management
Cost-benefit analysis
Pricing
3
Reselling tickets for more than their face value is known as ticket
scalping
infringement
piracy
4
buyers and sellers feeling they are getting good value is the __________ function of marketing
pricing
Promotion
purchasing
financing
5
A court order that stops a certain activity until a trial begins is a(n)
injunction
infringement
antitrust act.
6
Which marketing function involves creating the correct product mix for a business?
Product/Service management
finance
Selling
7
marketing function responsible for flow of goods or services from the producer to customer
channel management
selling
purchasing
8
One reason the selling function is so important is because it involves
contact with customers
displaying products
feedback from vendors
setting high prices
9
If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of
trademarks
the right of publicity
the right of privacy
antitrust laws.
10
type of insurance protects sport/event organizations from loss of income due to contest awards?
Cancellation
Injury
Prize indemnity