Persuasive Techniques (trimmed)

Question 1

What technique relies on implying/directly saying that people not buying the item are terrible?

Accepted Answer

Name Calling or Innuendo

Question 2

What primary technique does this advertisement use?

Accepted Answer

Appeal to Prestige

Question 3

Name Calling is most often seen in what kind of advertising?

Accepted Answer

Politics

Question 4

A generality is...

Accepted Answer

an unspecific, undetailed statement

Question 5

What technique relies on not telling all the facts or making a general statement on few facts?

Accepted Answer

Card Stacking and Glittering Generalities

Question 6

What person or group of people does this advertisement say/imply negative things about?

Accepted Answer

People who say Pepsi, Pepsi drinkers

Question 7

What is the major difference between Testimonial and Plain Folks techniques?

Accepted Answer

Plain Folks uses regular people, not celebrities

Question 8

What technique relies on telling you that everyone else is already doing or buying something?

Accepted Answer

Bandwagon

Question 9

What technique relies on creating an emotional response? (fear, pity/sympathy, love, nostalgia)

Accepted Answer

Appeal to Emotion

Question 10

If you are "better than others," is your prestige, or reputation and fame, higher or lower?

Accepted Answer

higher

Question 11

The word testimonial means...

Accepted Answer

a statement of recommendation

Question 12

What technique relies on stating/implying that the item can make you better than other people?

Accepted Answer

Appeal to Prestige or Snobbery

Question 13

What technique relies on being recommended by a celebrity or an expert?

Accepted Answer

Testimonial

Question 14

The term card stacking comes from...

Accepted Answer

magic card tricks

Question 15

The Bandwagon technique is effective because people do not want to...

Accepted Answer

be left out

Question 16

What emotions does this advertisement connect to your tire choice?

Accepted Answer

love and fear

Question 17

What technique relies on showing that ordinary people like and recommend something?

Accepted Answer

Plain Folks

Question 18

The Bandwagon technique is effective because people want to...

Accepted Answer

join the group

Question 19

What is the exclusive group to join in this well-known advertisement?

Accepted Answer

Men

Questions 19