E-commerce Marketing and Advertising Concepts

Lisa uses Twitter to ask for recommendations on the best running shoes. Online purchasing decision stage?

Microsoft Office packages Word, Excel, and PowerPoint together at a discount price. Pricing strategy is:

Amazon's One-Click Purchase enables instant buying without a full checkout, improving which online shopping factor?

While reading an article, a full-page ad appears before allowing the user to continue reading. Ad format is:

Sara starts feeling the need for wireless earbuds when she sees her friends are wearing it. Consumer behavior factor:

In the Online Consumer Purchasing Model, '100,000 Impressions' are recorded. Which stage does this metric represent?

Alex compares different deals on smartphones to find the best one during Black Friday. Online purchasing decision stage:

Third-party cookies keep items in your cart when you revisit an online store.

Aritzia invests in pay-per-click campaigns to target users searching for "summer dresses." What SEM function is this?

A pop-up ad for a newly released book appears on Alex's e-reader app. The stage of the consumer decision process is?

Nike's hashtag campaign for sharing athletic feats uses which e-commerce strategy?