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Mktg, U1, M1 Flashcards | StudBud
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Mktg, U1, M1
What is branding?
What is Nike an example of?
Mktg, U1, M1
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1
What is Nike an example of?
Successful marketing research and analysis
Successful pricing strategies
Successful sales promotions
Successful branding
2
What is branding?
The process of creating a product or service
The process of promoting a product or service
The process creating a unique name that differentiates from competitors
The process of distributing a product or service
3
What is advertising?
A marketing strategy used to distribute a product or service
Marketing strategy used to promote products, services or ideas to a target
A marketing strategy used to create a product or service
A marketing strategy used to manufacture a product or service
4
What is the world's most valuable brand?
Apple
Amazon
Google
Microsoft
5
A ____ is a specific group of consumers who have similar needs and characteristics and whom a company wants to market to
Center Market
Demographics
Market
Target Market
6
What are marketing concepts and techniques?
Strategies used to distribute a product or service
Strategies used to promote and sell a product or service
Strategies used to create a product or service
Strategies used to manufacture a product or service
7
Which element fo the marketing mix refers to the location and channels used to distribute the product or service
Place
Promotion
Product
Price
8
Which element fo the marketing mix refers to the actual product or service being offered to customers?
Promotion
Price
Product
Place
9
What is public relations?
communications to build positive relations between company and shareholders
A marketing strategy used to promote products to a target audience
A marketing strategy used to manufacture a product or service
A marketing strategy used to distribute a product or service
10
What is included in the price element of the marketing mix?
The physical locations where the product is sold.
The methods used to promote and advertise the product
The methods used to distribute the product or service to customers
The amount of money customers are wlling to pay for the product or service
11
What is marketing?
The process of creating and distributing a product or service
The process of creating, promoting and distributing a product or service
The process of promoting a product or service
The process of distributing a product or service
12
Marketing is the process of creating, promoting and distributing a product to meet the needs of a target market
True
False
13
Which element fo the marketing mix refers to the amount of money customers are willing to pay for the product or service
Promotion
Product
Price
Place
14
What are sales promotions?
Marketing tactics designed to distribute a product or service
Long term marketing tactics to encourage customers to buy
Marketing tactics designed to create a product or service
Short term maarketing tactics to encourage customers to buy
15
What is included in the place element of the marketing mix?
The location and channels use to distribute the product to customers
The cost of production
The design, features, quality, branding, and packaging of the product
The methods used to promote and advertise the product
16
What is Nike known for in terms of branding?
Both A & B
None of the above
It's iconic "swoosh" logo
Its "Just Do It" slogan
17
What is the marketing mix?
The 4 key elements of distribution: locations, shipping, delivery, channels
The 4 ke elements of pricing strategy: cost, competiition, demand, decision
The 4 key elements of a product: design, features, quality and branding
The 4 key elements of marketing strategy: product, price, place, promotion
18
What is included in the product element of the marketing mix?
The design, featuress, quality, branding, and packaging of the product.
The physical locations where the product. is sold.
The methods used to promote and advertise the product.
The cost of production.
19
Sales promotions are long-term marketing tactics designed to encourage customers to buy a product or service
True
False
20
Which element fo the marketing mix refers to the methods used to promote and advertise the product or service
Product
Price
Promotion
Place
