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Marketing mix Flashcards | StudBud
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Marketing mix
Marketing mix
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A test to check the knowledge of basic marketing mix concepts
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
A business pays to be associated with another firm, event or cause
. What are we talking about?
Sponsorship
Direct mailing
Advertising
Sales promotions
2
They are included in the definition of the product
branding, warranties, promotion
after-sales service, quality, discount
packaging, after-sales service, branding
packaging, quality, advertising
3
Consider the product lifecycle: what is the stage that comes after growth?
Maturity
Launch
Decline
Research and Development
4
Identify the right pricing strategy related to the definition written below the image
Differential
Psychological
Cost-plus pricing
Skimming
5
At this stage of the product's lifecycle, a company has high costs on promotions and low sales.
Decline
Launch
Growth
Maturity
6
What is the promotional activity related to the following terms? Loyalty cards, BOGOF, discount
Sponsorship
Sales promotions
Advertising
Direct mailing
7
Identify the right pricing strategy related to the definition written below the image
Penetration
Cost-plus pricing
Competitive
Skimming
8
A company is using an extension strategy. Which of the following actions is not correct?
Modifying the product to increase usability
Promoting to a different market sector
Promoting more frequent usage of the product
Stopping promotion
