CAP 210: Chapters 4 to 6

____ segmentation takes into account the values, interests and lifestyles of the target.

The purhcase alternatives a consumer considers when making a buying decision are known as the ____.

In a corporate vertical marketing system, several companies own multiple levels of the distribution/production channels.

Research which is in-depth and uses open ended questions is know as ____.

Positively derived motives to buy based on sensory gratification or social approval are known as informational motives.

The research process begins with ___.

The conditioning theory of learning is also known as the cognitive theory.

In ELM, the ____ route to persuasion involves deeper levels of attention and comprehension.

The physiological or psychological filters that messages must pass through are known as ____.

_____ is when you can remember a thing or product without any prompts.

Physiological or psychological filters that messages must pass through to be comprehended are known as:

Product concepts can be both ____ and ____.

Pull strategy is when the advertising focus is on creating demand for the product at the consumer level.

Consumer demand for a whole product category in the growth phase of product life cycle is known as ____.