Entrepreneurship Target Market Review Flashcards

1

group of consumers with one or more things in common

common traits
market segment
market analysis
market option

2

trying to sell to as many customers as possible

target market
seller's market
mass market
service market

3

company that sells to other companies

mass market companies
target market companies
business-to-consumer (B2C)
business-to-business (B2B)

4

the location of where customer's live

none of the above
income data
Geographics
psychoanalysis

5

a target market often includes more than one market segment

False
True

6

a company who sells to individuals

business-to-service (B2S)
business-to-business (B2B)
business-to-consumer (B2C)
business-to-profit (B2P)

7

A major component of a customer's profile is

GPA
income
political beliefs
SAT scores

8

Sams Club's target market includes

parents with children
people who like to save money
people who like to stock up
all of the above

9

Microsoft and Cisco are examples of _____ companies

B2B
B2C
non-profit
volunteer

10

detailed description of your customer's characteristics

customer log
consumer report
target market report
customer profile

11

Prada and Hermes are examples of _____ brands

none of the above
economy
consumer
luxury

12

a buying pattern is the way people and business buy products and services

False
True

13

psychological characteristics of consumers

psychographics
biomechanics
behavioral analysis
consumer analysis

14

customers who are most likely to buy your product or service

buyer's market
mass market
target market
service market

15

Amazon, Walmart, and Target are examples of ______ companies

non-profit
B2B
B2C
trash

Entrepreneurship Target Market Review

Questions 15

Entrepreneurship Target Market Review

Questions 15