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MK 442 BTS soft power presentation Flashcards | StudBud
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MK 442 BTS soft power presentation
MK 442 BTS soft power presentation
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Flashcards
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Questions
10
Answers
1
What are the main way(s) BTS contributes to South Korean soft power and local economies?
Collaborating with Western artists and focusing solely on domestic concerts
Holding international tours that boost tourism
By only performing in their home country and streaming music online
Promoting Korean culture globally through music
2
Who coined + popularized the term "soft power" in the late 1980's?
Samuel Huntington
Joseph Nye
Noam Chomsky
Henry Kissinger
3
What does “BTS” stand for?
Bulletproof Boy Scouts
Broncos Titans Seahawks
Bangtan Sonyeondan
Bricks Towards Sealions
4
In what way is BTS different from prior K-pop acts?
They focus solely on dance performances
They do not engage in international tours
They have a direct relationship with their fan base
They sing primarily in Korean
5
What is the primary concept of "soft power"?
The ability to influence through economic sanctions
The ability to control resources and territory
The ability to achieve desired outcomes through attraction and persuasion
The ability to influence through military force
6
How much is BTS estimated to contribute annually to the South Korean economy, according to a 2021 study by Bank of Korea
$10 billion
$5 billion
$3.6 billion
$1 billion
7
Which of the following is NOT a category of soft power, according to Joseph Nye?
Foreign policies based on cooperative engagement
Military force and economic sanctions
Culture, including arts and pop culture
Political values like democratic representation
8
What is "hallyu" or the "Korean wave"?
Nothing, this was not featured in the case study
South Korean public-private partnership to boost pop culture
Govt. program to promote tourism
Fashion trend in South Korea
9
What percentage of foreign tourists visited South Korea in 2017 specifically because they were BTS fans?
1%
7%
3%
10%
10
How did BTS' use of digital platforms help them achieve a global reach that was unprecedented for K-Pop artists?
Collaborating with Korean artists
By releasing multilingual songs and interactive content
By avoiding online marketing
Playing their music across Southeast Asia
