Fashion Promotion

The form of media shown here:

Which of the follow is not a component of a print ad?

Advertising done jointly with the costs shared by more than one organization.

The combination of persuasive communication used by organization to market and influence sales

Unpaid media coverage of news about an organization, its products and activities.

Trade promotion is aimed within the industry to the next segment of the distribution chain.

Mention in a publication of manufacturer’s or retailer's name for merchandise featured.

A media mix details all of a company’s promotion efforts for a certain period of time.

Which of the following is not always a part of a promotion program

The form of media shown here:

Corporate advertising designed to sell public awareness and reputation of an organization.

Advertising designed to sell specific, identifiable merchandise items, lines, or services.

Retail promotion is directly aimed at consumer to create demand and increase retail sales.

A plan defining the target audience, benefits, and features of a product for an ad campaign.

The form of media shown here:

Publicity is a free form of advertising for a company.

Consumer promotion is advertising by the retailer aimed directly at the consumer.

A collection of materials presented as a portfolio with press releases and photographs.

Publicity is always positive.

Activities that try to build good relations with thepublic of an organization or product line.