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Rhetorical Appeals & Persuasive Strategies Flashcards | StudBud

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Define loaded words

Define glittering generalities

Rhetorical Appeals & Persuasive Strategies

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Questions 10

Answers

1
Define glittering generalities
Creating fear in someone
Celebrity endorses a product
Using positive words
Everyone else is doing it
2
Define loaded words
Using positive words
carefully choosing words
everyone else is doing it
establish credibility
3
Who is considered the father of rhetoric?
Socrates
Aristotle
Leo Tolstoy
Zeus
4
Which of the following is not a mode of persuasion?
Egos
Ethos
Pathos
Logos
5
Logos refers to...
the speaker's credibility
the author's use of evidence
how the audience feels
the speaker's knowledge of the subject
6
What is rhetoric?
The art of negotiating
The study of language
The art of speaking and writing
The study of communication
7
Define expert testimonial
establishes credibility when in the field
using positive words
everyone else doing it
celebrity endorses a product
8
Pathos refers to...
how the audience feels
the speaker's knowledge
the author's use of evidence
the use of facts and statistics
9
Ethos refers to an author's or speaker's...
credibility or knowledge
use of facts and statistics
use of evidence
emotional appeal
10
Define Bandwagon Approach
Using positive words
Everyone else is doing something
Celebrity endorses a product
Establish credibility