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Communication and Advertising
2 + 2 =
Advertising can be used to sell...
Communication and Advertising
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Answers
1
Advertising can be used to sell...
Products
Services
Ideas
All of the above
2
2 + 2 =
6
4
8
10
3
Vocab: When a company pays a celebrity to show its product in the media
Product placement
Statistics
Brand loyalty
Bandwagon
4
"Just the way Grandma used to make it" and "Back in the good ol' days..." are examples of
Sense appeal
Testimonial
Bandwagon
Nostalgia
5
True or False: Using "I" statements is an effective speaking skill
True
False
6
Who can be a target audience?
All of the above
Moms
Senior citizens
Teens
7
When important or famous people testify that they use the product and so should you!
Humor
Nostalgia
Sense appeal
Testimonial
8
Vocab: The ability to understand the goals of advertising
Smart sense
Nostalgia
None of the above
Media literacy
9
When consumers hope they will acquire certain qualities after using a product, it's known as...
Nostalgia
Bandwagon
Sense appeal
Transfer/Fantasy
10
Which of the following is an effective speaking skill?
Speaking clearly
Avoiding the use of filler words, such as "like" and "umm"
Being respectful
All of the above
11
People tend to be impressed with facts, even if they have little or no meaning...
Transfer
Nostalgia
Statistics
Testimonial
12
A good price is something we look for in a product. What else attracts YOU to a product?
Packaging
Desire (need or want)
All of the above
What your peers say about it
13
Which of the following words describe an aggressive speaker?
Rude
Calm
Loud AND Rude
Loud
14
Which of the following is an effective listening skill?
Every so often, saying "yes," "I know," or nodding your head
None of the above
Avoiding eye contact
Interrupting often
15
What is a target audience?
People to whom companies are trying to sell their product
People who make the product
The people who work at Target
The people who companies are trying to avoid selling to
16
When products are made to look or sound better than they really are, it's known as...
Misleading advertising
"The perfect advertisement"
Smart selling
The false effect
17
An example of misleading advertising is...
Hygiene products (toothpaste, shampoo/conditioner, razors)
Weight loss products or plans
All of the above
Acne products
18
What is the goal of advertising?
To spend money
To buy products
None of the above
To sell products
19
The words "shy," "soft-spoken," and "quiet" are adjectives that describe...
A passive communicator
An assertive communicator
An effective communicator
An aggressive communicator
20
"Using gestures, body language, or facial expressions to express our thoughts and feelings" =
Non-verbal communication
Problem-solving
Advertising
Verbal communication
21
Vocab: Attachment to a certain brand or product
Product placement
Brand loyalty
Media literacy
Target audience
22
Someone who is calm, direct, and confident fits the description of...
Someone who is unlikely to voice an opinion
An assertive communicator
An aggressive communicator
Someone who is seeking attention
23
What is defined by "the use of words to express our feelings and thoughts"?
Writing
Non-verbal communication
Verbal communication
Listening
24
Advertising Technique: Everyone who's anyone is buying this product. Don't be left out!
Bandwagon
Sense appeal
Testimonial
Humor
25
People tend to remember an ad if it makes them laugh, which is a technique known as "humor"
False
True
