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Marketing Principles Flashcards | StudBud
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Marketing Principles
Marketing Principles
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Flashcards
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Questions
10
Answers
1
A set of buyers sharing common needs or characteristics that the company decides to serve is known as "target market".
False
True
2
Human's wants that are backed by buying power is known as _____________.
Needs
Demands
Wants
Marketing mix
3
Market offerings include persons, places, organizations, information, and ideas.
False
True
4
STP stands for ______, _______, and _______.
Segmentation, Targeting, and Promotion
Satisfaction, Targeting, Pricing
Segmentation, Targeting, and Positioning
Satisfaction, Targeting, Positioning
5
AIO stands for Activities, Interest, and Opinions.
True
False
6
The selling concept focuses on existing products and heavy selling.
False
True
7
The value a company promises to deliver to customers is known as _________
Benefits
Value Proposition
Product
Customer Equity
8
The marketing concepts tries to achieve _____________.
profit through sales volume
profit through customer satisfaction
profit through high price
profit through low production cost
9
Customer equity is the total combined customer lifetime values of all of the company’s current and potential customers.
False
True
10
Marketing Program consists of the firm’s
marketing mix: _______, _______, ________, and _______.
Product, People, Planet, Profit
Product, Price, Place, Promotions
Product, People, Place, Profit
People, Planet, Profit, Product
