why marketers develop an integrated market plan?

To deliver the intended value to the customers

What are Relationship building blocks ?

Customer Value and Satisfaction

Production concept mainly focuses on

Improving production and distribution efficiency

what is the most important step of building customer relationship?

Building and managing profitable customer relationship

Building strong relationship with superior value

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MARKETING CONCEPTS AND CRM

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Part II

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Questions 14

Answers

1
The societal marketing concept is considering consumers'______?
long run interest
Wants
The company requirement
none of the above
2
The firm must blend each marketing mix tool into a comprehensive ____ marketing program
Mixed
Integrated
Society
None of the above
3
why marketers develop an integrated market plan?
To create marketing mix
To implement market strategy
To deliver the intended value to the customers
To Create Value of the product
4
what all includes society and marketing concepts?
All of the above
Consumer long run interest
Society long run interest
Company requirement
5
A philosophy in marketing concept is defined as
Knowing the needs and wants of target market
Delivering the desired satisfaction
All of the above
Focusing customer centered sense and respond
6
What are Relationship building blocks ?
Outstanding marketing
Loyal Customers
Customer Value and Satisfaction
Delight Customers
7
how many concepts include in organization design to carry out their marketing strategies?
Six
Five
Seven
Four
8
The selling concept focuses on creating____
Long term relationships
market needs
Profitable customer Relationships
Sales transactions
9
The societal marketing concept holds that_____
All of the above
Consumer and society well-being
Deliver value to customers
Socially and environmental responsibilities
10
The extent to which a product's perceived performance matches a buyer's expectations is ?
Customer support
Customer relationship
Customer wants
Customer satisfaction
11
Production concept mainly focuses on
Large scale selling and promotions
Improving production and distribution efficiency
Product Quality, Performance, Features & Product improvement
Target on needs and wants
12
what is the most important step of building customer relationship?
Understand the marketplace and customer needs
Constructing a market program
Building and managing profitable customer relationship
Designing customer drive strategy
13
What is CRM
Managing customer loyalty
Data management Academy
A Database
Building strong relationship with superior value
14
What is NOT an attribute of the product concept
Large scale promotion effort
Product quality
Product performance
Innovative Features

MARKETING CONCEPTS AND CRM Flashcards | StudBud