What is the promotional mix?

ways to communicate with current and potential customers

Which of these are examples of media

Bill boards, Newspapers, Internet, Television

What is print advertising excellent for?

Ideal for more complex product/service details

What is an aim of promotion?

Inform new customers about the good aspects of the product

What is another aim of promotion?

Persuade existing customers to buy more of a product/service, Reminds existing customers how good the product/service is

What is NOT an advantage of digital advertising?

It catches the attention of people who are passing

Which of these is one of the main aims of business promotion?

Build positive associations with the enterprise

Why is it not always possible for an enterprise to know its most effective promotion channel?

It uses more than one promotion channel at a time

Which of these is another main aim of business promotion?

Encourage customers to purchase products

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BTEC Enterprise - Promotion 1

15 termsStudBud Administration2,268 plays

Basic overview questions plus questions about advertising

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Questions 15

Answers

1
What is the promotional mix?
ways to communicate with current and potential customers
ways used to maximise profits
ways used to recruit staff
ways to trade with other countries
2
If an enterprise sets up a social media page on the internet is this a form of promotion?
No
Yes
3
Which of these are examples of media
Bill boards
Newspapers
Internet
Television
4
What is print advertising excellent for?
Ideal for more complex product/service details
Information that requires animation
Information that is constantly changing
Displaying moving parts
5
Which is not an example of audio advertising?
Podcast
Radio broadcast
Tannoy announcement
TV advert
6
What is an aim of promotion?
Inform new customers about the good aspects of the product
Remind new customers about the good aspects of the product
None of these things
Persuades new customers to make a repeat purchase
7
What is another aim of promotion?
Reminds new customers of how good the product/service is
Persuade new customers to buy more of a product/service
Persuade existing customers to buy more of a product/service
Reminds existing customers how good the product/service is
8
How many elements are there in our version of the promotional mix?
4
5
7
6
9
Which advertising media is often more expensive to purchase?
Traditional
Online
10
What is NOT an advantage of digital advertising?
It is relatively cheap advertising
It can reach a large targeted audience very quickly
It can be personalised based upon prior searches/browsing
It catches the attention of people who are passing
11
Which of these is one of the main aims of business promotion?
Become a more environmentally friendly enterprise
Encourage customers to shop online
Build positive associations with the enterprise
Understand the benefits of a competitor enterprise
12
Why is it not always possible for an enterprise to know its most effective promotion channel?
It is not possible to financially calculate this
It only uses one channel for promotion
It does not have enough staff in the marketing department
It uses more than one promotion channel at a time
13
Which of these is another main aim of business promotion?
Encourage customers to save money
Encourage customers to look for the best bargains
Encourage customers to spend less
Encourage customers to purchase products
14
Where would you most likely find ambient advertising?
None of these
Sports stadia
Public spaces
Supermarkets
15
Which organisation ensures rules are followed by enterprises when advertising?
ASA
BBC
CBI
TUC

BTEC Enterprise - Promotion 1 Flashcards | StudBud