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quiz for marketing mgt
quiz for marketing mgt
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Flashcards
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Questions
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Answers
1
Customer Driven Marketing Strategy is all about 4P (Product, Price, Place, Promotion)
False
True
2
the very first step of marketing process is
design a customer driven marketing strategy
build profitable relationship and create customer delight
understand the market place and customer needs and wants
construct an integrated marketing program that delivers superior value
3
Maintain position through Consistent performance and communication also monitoring customer needs&competitors strategies
False
True
4
what factors that are not possible competitive advantage
important differentiation
Channel differentiation
Product differentiation
Service differentiation
5
the goals of marketing process is to capture value from customers through satisfied and loyal customer
True
False
6
all the answer below is the marketing concepts, except
starting from market
profit through customer satisfaction
focus on customer needs
focus on existing products
7
Integrated Marketing Communication Program include STPD(Segmenting,Targeting, Positioning and Differentiation)
False
True
8
n evaluating different market segments, a firm must look at three factors, except
Company objectives and resources
Segment structural attractiveness
Social responsibility marketing
Segment size and growth
9
when starbucks open new stores in current market area to make it easier to visit, they use the expansion strategy called
market penetration
Product development
differsification
market development
10
when you analyze company's internal limitation in swot analysis, you analyze..
Opportunities
Weaknesses
Threats
Strengths
